Hello Happy Site Owners! Tips this week include:
- Facebook Live Challenge Progress
- New video tutorials
- Bluehost removed from WP.org recommended list
- LinkedIn offering training courses
- How making big moves in your business pays off
- A new set of optin templates from Thrive Themes
- A new CDN that is faster and cheaper than MaxCDN
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I hope all of my U.S. folks enjoyed a long holiday weekend. I took a couple of days off from the computer to do some work around my house. I’ll be moving in a month or so and there’s a lot to do.
I also continue to work on my site and business. I’ll be launching my first Facebook Ad campaign this week.
What do you do to promote your products and services, or even just your site? I’m spending money in the form of a social media VA and doing Blabs and FB Live videos. It’s working. I’m on target to add another 5 figures to my income this year, which more than pays for the VA and ads and such too.
And I’m 100% positive that video marketing is providing the bulk of my new income. When are you going to take advantage of this gold rush?
Facebook Live Video Challenge
And, I started a Facebook Live video making challenge, which was to do one every day in order to encourage others to do the same. That’s still a good idea, but just not feasible at this time. I’ll certainly be doing more, just not every day.
And, thanks to the help of one of my other video making buddies, I discovered a new way to download the HD version of the FB Live replay, so I’ll be updating my video tutorial in the Facebook Live Like a Pro course with the other two ways to download the replay.
I’ve got a new course I’ll be releasing later this summer on how to repurpose all of the videos you’re making in FB Live and Blab and elsewhere. I’ll have more for you on that as time comes near for the release.
Other New Tutorials
At the top of my video tutorial making list are a series on VaultPress for my Webmaster Training course
And then I’ll be jumping back over to the WordPress tutorials in the Site Success Courses to update a few things that changed in the last WP release, like making links. I’m still not fond of that new way, are you? I was sort of delaying with the update on that video to see if they would change it back because so many folks don’t like it. But, I guess that’s not going to happen, so I need to get that tutorial on my list.
That’s all the news from around here. Let’s jump into this week’s tips.
You may recall me reporting in last week’s Tips Tuesday that Automattic, the parent company of WordPress, updated their hosting recommendation page. Bluehost was still on top, and there was a lot of flack in the WP community about it.
Well, a week later, they revised the page. Bluehost was completely removed. SiteGround was taken off the list too. FlyWheel and DreamHost are all that’s left.
There was a huge discussion about all of this in the advanced dev groups I’m in. If you read the criteria needed for a host to be listed by Automattic, you’ll see that it is mostly pay to play. In other words, donate to the WordPress foundation, hence Automattic, fill out the form, and poof, you get listed.
I don’t know why they don’t just call the page what it is, which is paid sponsorship. I’ve heard so many site owners say they got with Bluehost, or the others listed there, because they were recommended by WordPress. It’s not true. It’s not a recommendation or endorsement. But uneducated site owners don’t know that.
Course Creation Tip
Looks like LinkedIn is making another big splash. A couple of weeks ago in Tips Tuesday I mentioned LinkedIn’s new ProFinder service to help freelancer’s get hired.
Well, now it looks like LinkedIn is expanding to get in on the online courses market. They purchased Lynda.com for 1.5 billion last year.
Here’s what the article on Inc. says about the boom in online course revenue, and why LinkedIn wants to throw their hat in the ring.
“To put into perspective how big online learning is, consider that in 2011, about $35.6 billion was spent on self-paced e-learning worldwide. In 2014, e-learning was a $56.2 billion industry, and that number was expected to double by the end of 2015.”
Think about that. A $100 billion dollar industry.
I hope this also explains why I’m spending money on Facebook ads for my courses, and why I’m expanding to include video marketing, which is the hot new trend.
I have lost a few folks from my newsletter list because of this new addition to my business. That’s okay. Most of those folks haven’t purchased anything from me ever, or in years. And I stand to pick up a ton of new biz.
Have you ever pivoted your business that way? It can be scary. And you’re going to lose some folks along the way.
I think about Billy Joel and his Glass Houses album. He took a big turn with his music on that one. And he lost a lot of fans that had been with him since the beginning. But, he picked up a whole new, and way bigger fan base by doing it too.
It’s risky to do something like that. But, growing a business requires a certain risk taking by default. And I’m willing to grow!!! How about you?
Shane Melaugh of Thrive Themes continues to create more versions of his super conversion plugin. He started out with an optin and then a simple sales page featuring a video at the top, which is exactly what he uses on all of his sales pages.
And then he created a really nice set of templates for folks who offer online courses.
Now he has returned to his roots with creating a minimalistic optin that’s super duper easy to configure.
Since he has so many templates now, he keeps them stored in the cloud, but they’re still accessible from within WordPress. Think of it like how you obtain a new plugin. You access the WordPress repository of them that are stored in the cloud.
Doing it this way makes the Thrive plugin lighter. But, you still download the custom template you create and it does reside on your site. That’s good because that means it’s under your cache control, which will improve performance.
So, if you’re looking for a good landing page or optin solution, do give Thrive Themes a look. It’s cheaper than Lead Pages too.
A new CDN worth your consideration: CDNsun
Update: I removed the link for this post, as it was broken. Looks like a couple of scrapers have it, though, if you want to Google the title.
I know most of you are using the free version of CloudFlare, or even the $20/mo version. But a few of you with crazy high traffic may be using MaxCDN.
Dave Clements of Do It With WordPress just released a review of the newer kid on the block. It’s CDNsun. It’s faster and cheaper than MaxCDN. So, if you’re using that, definitely give this review a read.
It is a sponsored review, but I have complete faith in Dave’s honesty with his review and opinion.
And for those of you not using a CDN at of any kind, all I can ask is, why? You’re missing a bunch of performance and security benefits and you could be getting those for free.
That’s a wrap for this week’s Tips Tuesday.
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