Hello Happy Site Owners! This week’s tips include some huge breaking news on embedding G+ posts in your site, WordPress leaking half of your login all over the place, a how-to for bringing your Google Local Page up to snuff, what’s happening now in SEO and what’s coming in 2014 that you will want to prepare for now, what happens when your traffic spikes to double and how to make that happen, the real power of +1s on your posts, how to start a Hangout Video Call by yourself so you can play, Google tools that make life easier, and for dessert, an amazing find about linking from your YouTube videos to all of your sites. So let’s dive in. Listen to the podcast.
Y’all know how hooked I am on +Michael Bennett’s Google Drive Decks. Well, he and +Ronnie Bincer did a super HOA yesterday where Michael demonstrated how they are created. Definitely a replay you want to watch because it ties in with this huge news.
On Monday, Google announced the Google+ Sign-In is being integrated with Google’s Authorship Program. And they’re integrating this with WordPress.
One of the coolest new features of this is the ability to embed your G+ posts on your site.
Okay, I can hear you saying, “The purpose of G+ is to send folks to my site, not send folks away from my site to G+.” Yeah, that’s a concern. But folks are already coming up with really good ways to use this feature. It may take a few more days or weeks to test the SEO and analytic impact because viewers can +1, comment, and follow you from right where they are on your site.
One way I see to use it right now is in Tips Tuesday. In fact, I’ve embedded +Michael Bennet’s mega Drive Deck post at the bottom of this post. You’ve heard me talk about these things for weeks. And I bet a few of you still haven’t seen it yet. So, now you can, and without leaving my post. Go ahead and click on the embedded post. Yep, it’s interactive. Cool, huh?
Want to try?
See my How to Embed a Google+ Post tutorial that I made last night.
I’ll be adding to it as the news continues to roll in on this feature.
A few weeks ago I updated my Genesis framework to version 2.0 and found a little bug with the author byline link in the post title meta data. So, I made a video on how to resolve that issue. And, in that video, I pointed out that the default link for the byline shows your login username, and that it was a security issue.
Well, +Nathan Rice is one of the theme developers at CopyBlogger, which now owns Genesis, and he called me out on that point saying that it is not an issue with Genesis, and to stop alarming folks that it is a security issue.
That sent me doing some detective work. I was absolutely shocked at all of the places that WordPress leaks your login username. It’s the easiest thing in the world to find. And the reason that most developers don’t consider it a big deal is that they know pro hackers are not going to take the time to dig around to find half of your login and then try to crack only the password.
Instead, they are going to use machines to try to do a rapid fire break of your login. That’s what is behind a brute force attack.
So, I’m really not happy that the core WordPress developers, or any developer, have never thought it any big deal to freely leak half a login, especially not when cyber security is such a concern these days. But, that’s the way it is.
The bottom line for you is that it is imperative that you have a super strong password and you use code, or a plugin to protect the front door of your site from a brute force attack. Read my post on the Global Brute Force Attacks on WordPress Sites that started this spring, and do what you need to do to protect your site. It’s way cheaper and easier than what has to be done to recover your site after an attack.
And, Genesis 2.0.1 has been released with a bug fix for that byline issue. Here’s a link to a new video on it, plus it includes tips on setting it all up for a better authorship connection too. This is the easiest way possible and requires no coding.
If you want more info on hiding your username, and you feel comfortable making a change directly in your database, see this post on IT Pixie titled Hide Your WordPress Login from Author Archive.
You may want to have a look at your 404 error page and see if it is showing your username too. Here’s a post on ilmiGo.com on how to fix that via your database. With Genesis, there is an easier fix, and that’s by using the 404 page template from Genesis instead of the one with your child theme. If you need help with that, let me know.
If you want to get into the code, here’s a post from Justin Tadlock titled How to change your author archive link.
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If you’re procrastinating or still on the fence about concerning yourself with how radically SEO has changed in the last year, read Why You Should Care About Google+, SEO and Semantic Search by Ray Hiltz on SteamFeed.
And here’s another super post by Trond on Search Engine Land titled 6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014.
SEO is no longer some mysterious dark art. You now have the tools and opportunity to take matters into your own hands when it comes to being found online.
Let me ask you, what would happen to you and your business if you became a recognized authority on the topics you cover? What would happen if you could double the traffic to your site and convert more readers into taking some sort of action, like signing up for your newsletter or RSS feed by email.
What would happen if you suddenly got twice as many requests for your products or services?
I can tell you the answers because that’s happening at BlogAid.
Here’s a shot from my analytics graph for last month. Yep, traffic doubled in a day. And it stayed high for several weeks. My new lows became what my old highs used to be.
And I’m covered up in work. Usually my busy season doesn’t start until October. It came two months early this year.
Those spikes are from two posts that I ran a couple of days apart on a hot topic. But, they would not have spiked like that unless I had already established myself with Google as a trusted resource. and authority on the topic, that consistently produces high-quality content.
I know I’ve been posting a lot about SEO and microdata lately. It’s on purpose. And I know that I’m losing some audience because of it. I’m okay with that. Because those of you who are listening are going to be around next year. And, I’ll still be telling you what’s coming next and helping you prepare to ride that wave.
Now is the time to get serious about SEO. It matters to your ROI and bottom line. If you don’t care about those things, then you’re not running a business. You’re running a hobby site.
I get that everybody is in a different place with their online journey. I’ll meet you where you are. Just doing the basics consistently matters. Don’t know what the basics of SEO are? I can help you with that. If you’re already doing the basics, it’s time for you to take it up a notch. Let’s you and me sit together and give your site a good once over to ensure that you have a solid SEO setup for where you are in your online marketing journey. And then let’s have a look at your SEO practices and conversion. Together we’ll come up with a plan just for you.
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And here’s an excellent post by +Mark Traphagen on the real power and reach of +1s on your posts titled The Personalized Power of Google+ Plus Ones. And yes, it really does change what displays in search results. You’ll be more likely to see posts from those in you G+ network.
Have you heard of Hangout Video Calls yet? It’s a lot like a Skype call with video, but with a lot more options. +Ronnie Bincer has made it super easy for you to start one, and even practice by yourself so that you can find where all of the buttons are and such.
These are different from a regular Hangout, and different from a Hangout on Air. Ronnie has a video on all this, plus videos on naming all the parts and on the basics of setting each one up. See his free videos on it and check out his membership site while you’re there too.
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You can get more G+ followers from YouTube. True story. I have been using the Spotlight annotation to link to my site. Didn’t know I could link to my G+ profile too. Sweet post from +Ryan Hanley on how to do it.
And I asked a question in the comments on that post. If you have all of your sites verified on the same Google Webmaster Tools account, and have them listed as links in your G+ personal profile, it seems that Google could verify that you are the owner of those other domains and perhaps allow the link. And perhaps without the pass through redirect.
So, you know this has come to my front burner and I invite you to check it out. I also invite you to get busy on G+ and start enjoying the company of peers and experts. Everyone there is so willing to share helpful info. It takes a village and I’m stoked about the village I live in there.
That’s a wrap for this week’s Tips Tuesday podcast. Please feel free to share this post and podcast with your friends.
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Visit BlogAid.net for more tips, tutorials, and free resources to make your site better.
And I’ll see you online!