Home Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Dec 8, 2015. I’m your host MaAnna.
– Blab with Denise Wakeman on how to Re-purpose your content everywhere
– New in WordPress 4.4 – MaAnna Minute video tour
– The State of Word address from Matt Mullenweg at WordCamp US
– Twitter share counts removed from most plugins
– Follow up on the Yoast SEO 3.0 update
– Half of the plugins in the WordPress repository not being updated
– CloudFlare updates to support the HTTP/2 protocol
– Getting on the video bandwagon
– Progress on the new BlogAid member site rebuild
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I’ve been crazy busy this week doing a total revamp on the WordPress | SEO | Genesis Video Library. I’m changing the layout significantly because it needs a bigger foundation for all the new libraries I’ll be adding.
You’ll be able to mix and match libraries all you want, or get an All Access Pass to each library at a discount. And the VIP level will include all the libraries in the membership now and all those I add in the future.
So, guaranteed, right now is the lowest price it’s going to be because it will go up for each library I add.
And, I’m adding the Stripe payment system to it as well. We’re testing that out this week and I’m excited that you will never leave the site, like the hoops you have to jump through with PayPal.
So, it will be more like a store layout with Easy Digital Downloads and a cart. So I hope this eliminates the incomplete registration issue that WishList Member is prone to as well.
New Video Tutorials Coming
Even before the new site launches, I’ll already be making new videos like crazy. That includes updates to the WordPress library first. So, whatever level you may already be in, start looking for new video announcements as I roll them out.
2015 was a big year of change with WordPress, SEO, security, and performance. And I know a lot of you have gotten behind in keeping up with all of it. Oh yeah, you hear the news in Tips Tuesday, but sitting down and doing all of it is another thing, right?
So, I put together a checklist for you of all the big changes so you have them in one place and can make a to do list for your site and just knock it out.
That checklist includes changes to my recommendations in plugins and news with recent hosting changes that are significant and I’ll talk more about that in a moment.
Folks, now is the time to get your site squared away, not only for a more secure and better performing site now, but to get it squared away for what’s to come.
I’m here to help you get it done. These are not things you can afford to continue to put off and expect your site to do well next year.
That’s why I’m extending my 30% off discount on site audits. Right now they are cheaper than they’ve ever been. But, that offer will end after the first week in 2016, so don’t miss it.
New Scratch to Published Clients
This past week I also had two new clients sign up for my Scratch to Publish training to do a complete rebuild on their site.
These classes are 1-on-1 training and consulting that are uniquely tailored to the site owner and their goals.
And here are the main two reasons why folks take them.
Either they are business minded folks who want to do it the right way the first time and understand how much cheaper it is to invest and do it that way.
Or, they are self-taught site owners who have been struggling for a couple of years trying to get the volume of traction they need to build a sustainable business and they want an accelerated, step-by-step approach to building a new site that will get the job done.
The majority of my training clients fall into that last category. And they come out of this class with a new site, and a new mindset. They understand all about content marketing, SEO, conversion, and how to meet their online goals. They know how everything works and how to work it. Plus, they have an editorial calendar and blog for effect. Every piece of content they create has a goal that fits into a bigger picture.
And let me tell you, it’s a whale of a lot easier to go through that process with someone helping you tweak and perfect each line of content.
I know. I’m rebuilding one of my sites right now too. It’s tough to do it for yourself. And you bet I have help from SEO copywriters looking over my stuff too. In fact, I paid one of my developer buddies $200/hr for a consult to help ensure I had all of the best pieces to this new puzzle for the member site revamp and did it right the first time. He paid for himself in the time I didn’t lose having to do a bunch of research and making costly mistakes.
And, you better believe I’m taking the site through that 2016 checklist while I’m at it too. Did that for the main BlogAid site this past summer.
So, when I get ready to take things up a notch, I put my money where my mouth is. I’m doing the same thing I’m advising you to do because I’m reaping the rewards of it and I can help you do the same.
SEO and Dates on Posts with Mark Traphagen – WPblab Ep. 11
I hope you were able to catch the super important Blab I did with +Mark Traphagen last week. If not, be sure to catch the replay. Mark busts a lot of myths about how to best use Google Freshness Algorithm and we chatted about all the places dates show and are indexed by Google. Plus, how dates affect click-through-rate too.
Re-purpose Your Content w/ Denise Wakeman – WPblab Ep. 12
Wed 12/9 1pm ET / 10am PT
Subscribe and/or watch live
Visibility expert, +Denise Wakeman is a master at taking one piece of content and effectively re-purposing it across multiple platforms in a way that gets noticed. She’ll give us more options than we can shake a stick at, and most all of them are super easy to do too.
Big WordPress Shifts Coming – How to Prepare Your Site – #WPblab Ep. 13
Wed 12/16 1pm ET / 10am PT
Subscribe and/or watch live here
Huge changes are coming to the foundation of WordPress. Discover what all of it means to you as a site owners, and how to prepare your site now for what’s coming.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net
WordPress 4.4 is slated to rollout today. I record this podcast on Monday evenings, so hopefully it is on schedule.
See my quick New in WordPress 4.4 MaAnna Minute video for a tour of the new features.
I don’t anticipate breaks with this new release. But be sure to take a full backup of your site before you do upgrade.
The largest WordCamp ever was held in Philadelphia this past week. it was dubbed WordCamp US.
In his keynote address, Matt Mullenweg, the founder of WordPress, touched on several important topics. And you need to sit up and pay attention to this because it marks a major shift in the direction that the very foundation of WordPress is taking.
The nice folks at PostStatus have a good wrap up post for you to see right now.
I’ll be doing a new post with exact details on what these changes mean for you as a site owner, and I’ll be doing a special WPblab next Wednesday on it too, so you can ask questions and we can discuss everything live.
Have Twitter counts left your share buttons plugin yet? I turned share counts off a couple of months ago when I first heard the news that Twitter was going to discontinue making them available.
Now, some plugin devs have come up with their own methods for generating synthetic metrics of shares from other aggregate sources. So, the count may not have dropped out of your social sharing plugin. Just know that it is no longer accurate. It’s a best guess.
The folks at Shareaholic did a test to see if Twitter sharing declined once the share count was removed. And sure enough, it did. You can read the post for more details.
The release of version 3.0 was a bit of mess a few weeks ago. And I think most folks would get over it if the plugin had not had so many bugs during the 2.0 release and since. There was a much harsher fallout this time, with many more folks leaving bad reviews too.
You may recall me mentioning it in last week’s Tips Tuesday, and the call for more beta testers. Well, Joost did just that and I volunteered to be one. With a wider pool of testers, perhaps we can all avoid things like this. I don’t think I’ve ever seen so many folks wanting to drop this plugin before, and team Yoast certainly got the message.
The nice folks at WPTavern have a wrap up of the fallout and public replies from Team Yoast. So, you can check out their post for more, if you like. But, I’m hoping this puts it to rest.
In the State of Word that I mentioned previously, Matt said that 9,000 plugins had been added to the WordPress repository in 2015 alone.
Did you know that there are over 40,000 free plugins in the WordPress repository? And more than half of them have not been updated in over two years.
That’s the report from the Addendio. Luca put together a better way to search for plugins, so he follows what’s going on in the repository carefully.
Luca goes on to say that if a plugin is released today, it’s likely to lose support within three years. The main reason is developer burnout. I mean, just look at some of the super nasty comments folks threw at Team Yoast over a few bugs that were fixed quickly.
If your site depends on a free plugin that you don’t know how you’d live without, be sure to pass a little holiday cheer on to the developer who is donating their time to make it happen. Even a $5 donation is super encouraging to them.
If you’re on CloudFlare, you may have received an email saying that they now support the HTTP/2 protocol.
It will radically speed up the internet. I’ve been following progress on HTTP/2 all year. Not all browsers support it yet, but that’s changing. And CloudFlare will fall back to regular HTTP delivery if they detect an older browser, or so they say.
If you’re already using SPDY, then it’s all set for you now. Mostly folks with SSL sites (https) had to use SPDY to regain their performance.
You know I’ll be testing this out across multiple browsers before I make a recommendation on using it for all sites.
Video Marketing Tips
Have you found a way to get your business on video yet?
Let me remind you of something. Folks who jumped on the blogging bandwagon way back when were able to establish themselves as gurus in their niche early on. And the rest of us have been playing catch up ever since.
That’s happening right now with video, and you don’t want to miss this train.
You don’t have to do talking head videos. But, those are the most influential to your business.
I’ve only been on Blab since August and I can already attribute half of my new business and a big chunk of my income to it. There is no substitute for talking directly with folks. None.
Go check out my post from Thursday on easy ways that you can break into video and just make it happen. You may find that it’s a ton of fun too!!!
That’s a wrap for this week’s Tips Tuesday.
Good luck with your WordPress 4.4 update and go see my video tour on what’s new.
Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.