Hello Happy Site Owners! This week’s tips include plugin updates for TinyMCE Advance, Easy Digital Downloads, and a Pinterest Pin it button, the scoop on new social logins that you’ll be seeing more of soon, a recent case study on desktop vs mobile, some sweet ideas on how to repurpose your content, changing your mindset about product descriptions, using sneaky redirects, myths busted for title tags, and how small niche sites can compete with the big sites, the excuses that keep you broke, why you might want to offer payment plans, and for dessert, the next installment of a super Google+ Pro Tips series. So let’s dive in. Listen to the podcast.
I’m still in video making heaven. I’ve got over 20 videos that are either new or updated in the WordPress Basics Library. And if you haven’t visited in a while, you’ll definitely want to see them, especially all of the new videos in the Settings section. I bet you haven’t checked yours in a while and things have changed.
And, you may remember in last week’s Tips Tuesday that I mentioned a couple of new posts that I was going to write. Well, I didn’t. Big clients with big site needs took priority. I also have a list that’s getting longer by the day of guides I want to read. Plus, a bunch of new HOAs I want to see. It’s a matter of carving out time for everything. So, I’m trying to be mindful of that with you too. I know you’re busy and that’s why I keep my tips to the point. You can get what you need and on your way in about :15 minutes. So let’s dive into the tips.
Release Lead for WordPress 4.0
The new lead person to guide the developer team for WordPress 4.0 has been announced and work will begin on it soon. No official word yet as to what will be in this release, but they have stated that just because it is 4.0, that doesn’t mean be any bigger than the last few releases. You may remember that version 3.0 saw a significant overhaul. Doesn’t look like that will happen this time, which is fine with me.
TinyMCE Advanced has been updated to version 4.0.2. The updates include:
- Fix showing of the second, third and fourth button rows when the Toolbar Toggle button is not used.
- Fix adding the ”directionality” plugin when RTL or LTR button is selected.
- Show the ”Advanced Options” to super admins on multisite installs.
- Add the ”link” plugin including link rel setting. Replaces the Insert/Edit Link dialog when enabled. I’m going to have to check this out because I actually like the native WordPress Insert/Edit Link dialog.
- Include updated ”table” plugin that has support for vertical align for cells. I’m going to have to check this out too. Honestly, with responsive theme design, there hasn’t been a good way to do tables for quite some time. So I definitely want to see about this.
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Pippin Williamson is one of my favorite plugin developers. He builds some wonderfully useful stuff. And he just made significant changes to the Easy Digital Downloads plugin. There are a lot of new features in the core, bunches of tweaks in filters and the Dashboard summary layout, as well as a gaggle of fixes. So, you may notice that a few things are different with it when you update. It’s all good.
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Developer Phil Derksen was not all that forthcoming with update details other than to say “Various performance enhancements.”
New Social Logins coming
I haven’t seen many folks using the Google+ login feature on their sites. But I bet we’re going to see more in the future, along with Facebook sign in apps. I’ve run across two posts recently that discuss this and you’re going to want to know about it, even for your own online use. Both of them are about data mining.
Here are the posts:
I want to thank +Mark Traphagen for sharing both of these posts. He’s a good guy to follow to keep up with a variety of things happening online and with the big companies that we give so much of our info to.
Content Marketing Tips
Desktop is still king when it comes to engagement according to this post on Marketing Land. And the really surprising thing to me was that the engagement was sharing the post on Facebook.
Thanks to +Stephen J Dow for alerting me to the post.
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If you’ve been blogging a while, I bet you’ve built up a lot of posts on certain topics. And you really should think about repurposing that content in other formats that can be placed on other platforms to help grow your audience. Erin Pritchard has a nice post on Vertical Measures that is a super example of exactly how to do it. He made a video from slides, posted it to YouTube, and then embedded it into the post, along with a transcript. I’m betting he used that same transcript on YouTube in the description too. You could also make free reports and ebooks.
I know those are favorite downloads on BlogAid.
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I’ve just started helping clients with eCommerce sites and I found this post on the Success Works blog very helpful. There’s a difference in writing web copy and catalogue copy. For one, you need to speak to your readers more than search engines. And mention the benefits more than a simple features list. Even if you don’t have a store on your site, this post is a good read to help you shift your mindset for all of your product and services pages.
I’m pretty sure most of my followers don’t do this, but for anyone who does, Google is getting strict about sneaky redirects. These are the kind where you serve up one piece of content to humans and another to bots. If you do that, you’ll want to read the guidelines post on the Google Webmaster Central Blog.
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Did you know that Google can and does change you title in SERPs? Yep. To help folks find the most relevant information to their search, they will change it based on a number of factors. Amanda DiSilvestro does a good job of explaining a recent Matt Cutts video on this topic on the Higher Visibility blog.
And she also covers another one of his videos on how small niche sites can kick butt online. And I have to totally agree that you can do it. But you need to develop a real system of blogging and promotion. I’ve done it, and I’ve seen others do it. And it works.
You’re all out of excuses now. Sarah Arrow has a wonderful post that will help you break the mindset habits you’ve fallen into that are holding you back. I’m not going to tell you what they are because she does such a good job of it in the post. So hop on over there and read it.
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Have you ever considered a payment plan option for your products or services? Fabienne has a nice post on her blog for how to make them work.
A couple of years ago I switched to a Pay-As-We-Go plan for my 1-on-1 classes and that has worked very well for both me and the clients. So I would encourage you to consider something like Fabienne suggests, especially if you have high-dollar services. It helps with foot in the door price points too.
The Google Webmaster Central Blog just went global. If you follow them, you’ll now notice posts in even more languages.
Google+ Pro Tips Series
I was honored and delighted to get an advanced copy of +Stephan Hovnanian’s next ebook in his Google+ Pro Tips series. It’s about how to bring your audience to G+ and it’s wonderful. There were tips and ideas that I had never thought of. Can’t wait for the release so I can post a review. It will be out soon.
That’s a wrap for this week’s Tips Tuesday. Feel free to ping me on G+ with tips you know will be helpful to folks, or news I cover. It really does take a village to keep up with all of the changes and I appreciate the folks who I follow for sharing such wonderful tips too. And please do leave a comment on the blog, on iTunes, or on Google+. I love hearing from you. Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.