Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Jan 12, 2016. I’m your host MaAnna.
– checklist for emergencies that I’m glad I put into practice
– new theme video tutorials in the WP Starter video course
– a relaunch party with limited time discount on the VIP Site Success Course library
– upcoming WPblab on how to make money with content marketing
– upcoming WPblab on how to make money with membership sites
– details on the WordPress 4.4.1 maintenance release
– test results on images with RSS to email when using WordPress 4.4
– important SEO details in the Genesis 2.2.6 release
– how the end of support for older Internet Explorer versions could impact your revenue
– why ad blocking is getting more popular and how it impacts your revenue
– 88 marketers you need to follow on Twitter
– a new 5-part series on YouTube Analytics and why I’m digging deep into it
– and how you can get your piece of the billions of dollars that will be made on video marketing
Listen to the podcast
Do You Have an Emergency Plan?
I wrote most of Tips Tuesday on Monday morning with my iPad because I woke up to the electricity being off. It was 17 degrees out, so I was sure glad I have 2 alternate gas heat sources. I just closed off some doors and stayed toasty.
I was also glad I had data service on my iPad. It’s only $15/mo, but it keeps me connected to get my biz emails.
I had a couple of meetings scheduled for the morning and was able to contact those folks and reschedule.
Do you have an emergency plan that you know how to enact on demand?
Susan Finch and I did a GeekSpeak Guides show or two on this very topic. And, we give you a checklist of all the ducks you’ll want to get in a row to make it easy for you to do too. So go have a watch.
- Technical Checklist for Disaster Recovery Plan
- Business Continuity Plan to help you sleep better
- All GeekSpeak Guide episodes
I’ve become a video making maniac lately.
I just added 5-6 new tutorials to the Themes section of the WP Starter Library. I know several of you have been waiting on those.
That makes 16 new videos so far in the revamped Site Success Courses membership site. I’ve marked all of the new ones with an asterisk for you.
Next I’ll be jumping over to the SEO Library to remake the videos affected by the Yoast SEO 3.0 upgrade, now that it has finally settled down. So, look for those later this week.
To celebrate the site revamp and new videos, I’m offering a limited time discount on the VIP level. It gives you access to all videos in all libraries, and it’s a lifetime membership.
Jump to the Store page and enter the code VIP10off.
It’s good until the 18th.
Right now the VIP library is the same as the WP All Access level, as far as video access. But, that will be changing soon.
I’ll be adding a new library on Video Marketing as early as next week.
And you bet the price on the VIP is going to go up with each library I add.
So, now is the time to get in on this special.
BlogAid News subscribers were the first to know about it, and they also got a bigger discount. So, make sure you’re on that list and you open the emails. I’m going to be purging that list of folks who don’t open emails again soon.
And, if you’re in my Webmaster Training program, you’ll also find a deep discount on the VIP level of the Site Success Courses. Be sure to look in the top right of your member page for that link. And you should have already received an email from me as well.
Make Money with Content Marketing – Blogging Brainstorm Session – WPblab Ep. 17
Wed 1/13 1pm ET / 10am PT
Subscribe and/or watch live here
The next WPblab is going to be a blogging brainstorm session about how to make money with content marketing.
So, if you are constantly wondering what to blog about, or need help with conversion, we’ll brainstorm ideas to get you out of your rut and help you get a strategy going to blog for effect.
And then next week we’re going to Blab about how to make money with a membership site. There are only a few ways to do that, but lots of ways to lose your shirt.
That’s all the news from around here.
Let’s dive into this week’s tips.
Last week WordPress pushed out an update for version 4.4.1. If you have auto updates turned on, this was done for you.
There was a cross-site scripting vulnerability and several bug fixes.
If you’re like me and haven’t upgraded to 4.4 yet, the maintenance release was also issued for the previous versions, so you’re covered.
I’ve run a bunch of tests and I’m ready to update now, so I think most of you can too.
Images Work in RSS-to-Email with WordPress 4.4
Perhaps you recall a couple of weeks ago that I said I was going to test whether the new responsive image settings in WordPress 4.4 interfered with the featured image being delivered in your RSS to email feed. That feed is for folks who subscribe to your blog posts via email, if you offer that.
I did test it, and with the setup I use, all functioned properly.
I have a tutorial for you on the way I do it with MailChimp in both video and written form.
And maybe it will work for you too, even if you don’t use MailChimp.
The 2.2.5 release fixed the little bugs that Genesis had on the admin side with WordPress 4.4.
But this next update for 2.2.6 is a whole other matter. It will change the way Genesis handles schema markup. And in my opinion, it’s opened a can of worms.
All of this is in response to Google changing how it indexes schema in preparation for the upcoming re-release of Google AMP. I’ve been seeing new errors in the Google Structured Data Testing Tool for a couple of weeks now.
You’ll want to read the post from Genesis for the full explanation. But the skinny is that if you don’t have custom post types, then you’re going to have to put some code into your theme files to get your blog post schema back to right. There are a few other conditions that have to be met too. I’ll have a blog post about all of it as soon as I can finish testing everything.
Don’t you just love being Google’s lab rat? I’m pretty ticked about this whole AMP thing, but we’re not going off on that tangent rant today.
The support ends today, Jan. 12, 2016. I know a bunch of you are doing your happy dance over this. But, it’s not all peaches and cream.
These older browsers are going to still be out there and in use. They just won’t be supported any more. That makes them a security risk for the end user, which is not your problem. But, it also means that there’s no way your sites are going to continue to look good or function well on them over time.
Okay, I can hear a bunch of you saying that’s not your problem either. Heck, even WordPress finally cut off support for versions prior to 8, and may up that with this move.
But yesterday, I did a site audit with a client and her stats revealed that the bulk of her viewership uses IE. So, if her site no longer looks good to them, she’s going to lose revenue.
We found that stat in AWStats from her hosting control panel. And it was confirmed in Google Analytics.
Have you checked your stats to see how this change is potentially going to impact you?
Do you caretake sites for others and you need to know how to check things like this? It’s one of the things I teach in my Webmaster Training course.
Content Marketing Tips
If you run ads on your site to generate revenue, you’re definitely going to want to listen to the This Old Marketing podcast. Joe Pulizzi and Robert Rose chat about ad blocking and how it’s going to get worse.
Jay Baer has compiled his short list of marketers that you need to be following on Twitter. I added a lot of this folks to a special Twitter List so I can be sure I see their posts.
And while you’re at it, Torque came out with a nice list of all the WordPress folks that you might want to follow on Twitter as well.
Video Marketing Tips
Team Yoast just started a new 5-part series on YouTube Analytics that is definitely worth catching.
I’m getting way more interested these days in making YouTube a real lead generation for BlogAid. And watch time is a huge factor in getting ranked well. It’s made me rethink how I use YouTube, and to stop using it as just a repository for every video I create. That’s especially true of my Blabs, because those shows are an hour long.
So, I’m going to be following this series, and drilling down into my YouTube stats, and see if I’m better off just posting replays of my Blabs on my blog only, and not on YouTube. I’m going to weigh these stats against the number of comments I get on YouTube when folks watch the replay. Because I don’t get any comments on the Blab replay itself. So, that’s worth considering too.
Robert Kyncl, the Chief Business Officer at YouTube, recently gave a keynote address that gives us a peek into just how much money there is to gain by diving deep into video marketing.
The super nice folks over at ReelSEO have a post with the video and a transcript of that keynote.
Robert delivered a similar keynote in 2012 where he predicted that “90% of all internet traffic was going to be video” by 2020. We’re on target for that, in fact predictions now have us reaching that milestone a year early.
Folks 2019 is only 3 years away.
There are billions of dollars to be made with video marketing. I hope you will get your piece of that pie. I know I’m already seeing the money coming in from live-streaming, and then replays.
And now you know why I’ll be adding a video marketing library to the Site Success Courses member site too. It will be a super affordable way for you to get the help that you need to get going with video. And that’s why this sale on the VIP level is such an amazing bargain too.
That’s a wrap for this week’s Tips Tuesday.
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