Hello Happy Site Owners! Welcome to the the first BlogAid Tips Tuesday Podcast of 2016. I’m your host MaAnna.
This week is all about evolution and why no site owner can afford to keep doing business as usual.
- a WordPress update that is slated to come out on Wednesday
- the big DDoS attack that has had hosts down for weeks and what you need to know even if your site is still up
- why I’ve suddenly been flooded with site audit requests and why you may want to jump on that bandwagon right away too
- the re-launch of the Site Success Video Library and special discounts
- an upcoming Blab on the changes you’ve got to make to your content marketing strategy to get real results now, from a guy I think is a genius at it
- an upcoming Blab with the man who knows plugins from A to Z
Listen to the podcast
I am beyond thrilled to announce that the totally revamped WordPress video library is now live! It has a new name and a new look.
Me and my team have worked our hineys off on this project, and it shows.
I want to send a special thank you to Cyndi Papia of OfficeTo-Go.com for creating another stellar site design. It is beautiful! And the backside functionality is a thing of beauty to work with as well.
And a special thank you to Colleen Conger of ThinkWebGo.com for her e-comm expertise and getting the Stripe payment gateway set up. I’m delighted to move away from PayPal and to a better set up with that. It should radically cut down on my admin time too.
And a special thank you to Bob Tolbert and his team at Happy Plugins for making a plugin that integrates Easy Digital Downloads and Wishlist Member. That’s a thing of beauty as well!
Members Need to Reset Password
The only thing I’m not thrilled with on this site was the member export/import function. It didn’t actually bring over everyone’s original passwords. And that may have something to do with how the update in WordPress 4.3 handles passwords. I’m so sorry for the extra trouble.
So, if you are a member, please reset your password before you try to login.
There is a Reset Password link in the top navigation so you can easily find it.
If you have any troubles with it, please contact me directly. You’ll find a link for that in the navigation too.
Official Relaunch Party Soon
We’re still making a few other tweaks on the new site. So, I’ll be having the official relaunch party later this week with some super specials for you too.
BlogAid News subscribers will be the first to know, and will get the deepest discounts that won’t be published on the site.
New Videos on the Way
I created 10 new video tutorials prior to the site relaunch. I’ve got a full slate of more videos to make, so look for those soon. And I retired a bunch of videos permanently because now there are better ways to do some of those things.
And, I’ve got a LOT of new courses that I plan to launch in the coming months. They will be on blogging and advanced content marketing and conversion. And, I’ll have a whole new library on video marketing too.
In other words, I’ll be a video making maniac for the next 3-6 months.
New Site Name
But that’s also why I changed the name of the site to Site Success Courses, because it will go way beyond just WordPress and SEO.
Time to Evolve Offers to Meet Needs
The fact of the matter is, it takes way more than endlessly creating blog posts, even stellar ones, to make your site successful now.
Everybody’s writing posts. Everybody’s using social media. You can’t just create so-so content and then splatter links to it on a few social media platforms once or twice and get anywhere now.
For BlogAid, evolving means creating a bigger and better video tutorial library that covers all aspects of site success.
And, the reason I’m going in this direction is because the trend now is that folks need to learn these things, but they want to do it on their schedule, and for a reasonable cost.
And for me, that means that I can only teach so many private training sessions a day, and I have to keep the cost higher on those, else I can’t afford to do them.
So, the balance for me is to put as much of the generic info into videos as possible, and then reserve the advanced info that is uniquely tailored for each client to the live training sessions.
That way folks can get the bulk of the training on their own schedule, and for a cheaper price too. And then only have the higher paid sessions for getting deeper into the specifics for their sites and needs.
It’s a win-win for everyone.
Time to Invest in Success
So, I’m investing heavily into creating the kind of offerings that benefit my folks the most.
That includes my own sweat equity, and then outsourcing what I can to a trusted team.
You’ve already heard about a few of those folks. I also have a new social media VA. She’s Sheena White of SheenaWhite.com and she’s doing a stellar job of customizing her workflow to meet my needs. She’s amazing to work with too and has all manner of good ideas.
How Can You Grow?
I’m sharing all of this with you because I’m putting into practice that old adage, “If you want something you’ve never had, then you’ll have to do something you’ve never done.”
I’m willing to change to grow. I’m also willing to invest in my company.
Now, I get that all site owners are not in a position to spend money to make money. But, the truth is, you’re going to spend something.
For some folks, that’s 2-3 years of spinning their wheels, kludging together tips and advice and feeding that content creation monster.
If folks survive that gauntlet, they eventually find people like me to help take them to the next level by finally getting a solid foundation for their site. And then learning about effective content marketing strategies, including SEO and relationship building via social media.
What Are Your Growth Plans?
Like I said, as site owners, we can’t just keep doing what we were doing because everybody else is doing all that too. For us to get seen and heard and acted upon, we have to find ways to stand out from the crowd.
What are you going to do different this year?
Please share your plans in the comments on the blog or anywhere you find this post online.
Y’all know that I’ve been doing a series of Blab interviews over the past couple of months with some super duper guests. And they all focus on evolving your content marketing strategy.
This week, I have two more Blabs for you that you want to be sure you catch live, so you can ask my guests questions. Or at least subscribe so you get the replays because these are too important to miss.
Rocking Your Plugins in 2016 – with John Overall – WPBlab Ep. 16
Wed 1/6 1pm ET / 10am PT
Subscribe and/or watch live here
Come chat with man behind WP Plugins A to Z Podcast. John has been testing and evaluating plugins for years and will give us the skinny on what’s hot, what’s not, and what’s ahead.
How to Become a Content Marketing Genius – with Ryan Hanley
Thu 1/7 1pm ET / 10am PT
Subscribe and/or watch live here
I’ve been following Ryan for all of 2015, watching his content marketing strategy carefully. It’s brilliant. Come chat with him and learn the secret of his success.
That’s all the news from around here.
Let’s jump into this week’s tips.
WordPress 4.4.1 to Release Wednesday
An update is slated to come out tomorrow. It’s mainly just bug fixes. If you have auto updates turned on, and you’ve updated to 4.4 already, then it will be automatic for you. If you haven’t updated to 4.4 yet, then when you do, this will be the release that you get.
There has been a huge DDoS attack raging for 3 weeks now. Some very reputable hosts have been down for days, including A Small Orange and even WPEngine.
Now, they are not totally down, only affected servers. But those site owners are hopping mad. And many of those hosts didn’t handle their customer PR very well either.
Here’s the thing. There’s nowhere to go that this isn’t going to happen at some point. And that kind of volatility is why I stopped publicly endorsing hosts because folks got mad at me too, like somehow it’s my fault.
We all need to be mad at the hackers. Not the folks who recommend or run hosting services. We’re all doing the best we can.
Please do read my post on it for more, and for hosts to stay away from because they aren’t taking good measures to protect against this sort of thing.
Or, now they are going over the top to protect themselves and doing things to site accounts without the owner’s knowledge or permission. That’s no good either.
Is it Time to Leave WordPress?
If you’ve been following me for a while, you know that I’ve been telling you about major changes coming for site owners since last year.
Well, most of them are on us now.
Read or listen or watch
- Huge Changes Coming for Site Owners in 2016
- Big WordPress Shifts Coming and How to Prepare Your Site – WPblab Ep. 13
- 2015 Site Owner Trends Review and Prepare for 2016
It is imperative that you become a knowledgeable, responsible site owner now more than ever.
Gone are the days where you can do an unsecured 1-click install and have multiple sites under one cheap shared hosting account. And then do nothing to shore up security or completely neglect performance.
Hosts are cracking down on these issues big time with a hammer.
Bluehost announced that that they just updated 80% of their 2 million site accounts for such things. And if you’re on that host, you may not like what they did, all without your knowledge or consent.
Other hosts are doing the same. I just heard that HostGator is now taking similar action.
So, it’s not about just jumping to another host.
It’s time to ask yourself if you are willing and able to make the kind of changes necessary to your site to keep pace with:
- core changes in WordPress
- hacker attack vectors changing
- SEO always changing
- and performance taking on a bigger ranking factor, especially for mobile.
I hope you will read my post What Kind of Website Owner Are You? because it goes into more detail about what’s involved with site ownership now.
It may be time for you to seriously consider a site audit so you can shore up your site and get educated on how to keep it that way yourself.
Or perhaps it’s time to consider moving to managed hosting or outsourcing some site maintenance duties.
Or, perhaps it’s time to think about leaving WordPress.
I know some of you can’t believe I just said that. But the fact is, WordPress is not for everyone. And other platforms have improved. So, if you only have a brochure type site and you’re not doing much with it, then maybe another platform would be a better fit for you.
The point is, to evaluate your site and the role it plays in your business in light of all the changes that we are experiencing now, and what’s coming in the near future.
The bottom line is that your site, and how you do your content marketing, should help you make money.
And how that has to be done now to be successful is different than it was even two years ago.
It’s time to examine your habits and ideas about site ownership and evolve.
That’s a wrap for this week’s Tips Tuesday.
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