Hello Happy Site Owners! What does your site say? After all, your site is not about you, it’s about your visitors. (Read Is Your Home Page About You or Your Customer?) Everybody has good reasons for why their site looks like it does. But, is that working for or against you? I do site reviews to help folks freshen up their look with an eye toward effective marketing practices. So, go look at your site and if you need a pair of qualified eyes that will keep your target audience and goals in mind, let me know.
The header of your site really defines what you’re all about. Here’s a list from Marcus Sheridan of The Sales Lion for The 13 Best and Most Powerful Blog Header Designs on the Internet. And he tells you what he looks for in headers and why some speak to him more than others.
Can you loose clients from too much advertising? You betcha! Users of the Sexy Bookmarks plugin are burning down the tech support house right now. You see, the plugin folks decided they would include a little ad in the form of a bar that popped up at the top of every user’s admin page when they logged into their WordPress site. I wrote tech support, as did many, and asked how to remove it, which requires going into the code. Not many folks are going to do that. I did, but it was wiped out the next time the plugin was updated, which was the next week. Not cool. They just issued an update last night, but not before a bunch of angry users dropped them forever and put out a lot of bad PR. For now I’m sticking with the plugin because it’s a good fit for my site. (I did a video review and how-to on Sexy Bookmarks plugin, if you want to see what it does.)
I’m excited about this development. A browser will be integrated into a pdf viewer. This may be the first step toward interactive ebooks and I’ve been sitting on a few things to publish the minute that happens.
Online marketing success is built on trust – not only from your clients, but from Google too. Search engines become popular by showing trusted links that meet the search criteria. Let Google know that you are really the author of your page and can be trusted by including what is known as a rel link in your author page. In return, Google will show your happy face next to the search result.
Got video? Kevin Muldoon has put together a master list of 50 Free WordPress Video Plugins over on WP Mods. It includes some nice players too.
How reviews, even humorous ones, are driving sales on a 20 year old book. Fun and informative article from Dana Lynn Smith on The Savvy Book Marketer.
How much growth has your blog experienced this year? How do you know? Here’s another super post from Kristi Hines on How to Measure Your Blog Growth. It includes a download to get you started the easy way with tracking your success.
Marko Saric has some nice tips over on How to Make My Blog for getting your first 500 blog readers. And, they work pretty well for the not-so-new blog too.
Does it feel like your online business is running you instead of you running it? Nellie Akalp has a nice post on Small Biz Trends that I enjoyed about How to Be an Entrepreneur and Stay Sane plus how to avoiding burnout.
Annie Mueller hits the virtual nail on the head when she identifies The Biggest Mistake Internet Entrepreneurs Make. I found her post on the Young Entrepreneurs blog. It’s another good example of why it’s important to read blogs out of your niche.