Hello Happy Site Owners! Tips include:
– a WPBlab on Site Backup solutions that work
– a special Blab on big changes to BlogAid video courses, especially to Udemy courses
– the expansion of the SEO courses
– 2 upcoming WordPress releases
– the JetPack fatal errors being fixed
– Facebook finally launching video copyright protection
– how brands are successfully using live streaming and how you can too
– a great example of the power of streaming on Facebook Live
Listen to the podcast
Things are coming back into a normal pace around here. That’s typical as the weather gets nicer. More folks want to be out doing stuff instead of in working on their site. Plus, a lot of folks had kids on spring break this past week, and they really didn’t have time to work on site stuff.
That means I had a whole lot more time to work on BlogAid stuff and boy hidey have I made a lot of important changes. Before we get into those, I want to tell you about two important Blabs coming up this week.
We’ll chat about what backup solutions work well, and backups that will leave you in misery if you ever have to rely on them.
Udemy has made big changes recently, and so must I. Find out why, and what’s happening with my courses on Udemy, plus how and why I’m expanding all of my membership courses.
If you’re in one of my Udemy courses, you also received an announcement about this yesterday too. And, I posted that Bonus Lecture video on YouTube and social media as well, with the link to the Udemy Student Resources page.
BlogAid Pages Updated
I also got busy updating several pages on the BlogAid site, including some major changes to the home page and everywhere that I have videos showing.
I’d like to invite you to go have a look at your site and see what might be out of date for you too. We get so busy working on the back side that we rarely ever look at our own sites the way a visitor sees them.
I’ve completed all of the video updates for the Yoast SEO plugin in the DIY SEO course. Next I’ll be taking all of the screenshots for a check list and linking them to the appropriate video for more info.
I’ll also be rolling all of this into the Webmaster Level 3 course this week too.
Changes to SEO Courses
If you’re a BlogAid News subscriber, you already know about the splits and expansions I’m making to my two SEO courses.
The DIY SEO course for end users will be expanded to include more advanced on-page SEO tips.
The Webmaster SEO course will be expanded for more on schema markup in themes. In fact, I’m working with one of the webmasters right now on extensive tests of Genesis themes and you’re not going to believe what we’re finding with regard to SEO. I’ll have more for you as that develops.
But, just know that if you’re a designer, working with any theme platform, not just Genesis, the days are over for ignoring proper schema markup in the theme.
That’s all the news from around here. Let’s jump into this week’s tips.
The WP devs found two bugs in version 4.5.
“The first is that TinyMCE toolbars and tabs are unresponsive in Chrome Version 50.0.2661.75 beta-m (64-bit). The second is that page templates with widgets are styled incorrectly.”
A 4.5.1 Release Candidate came out on the 21st. We should expect the official release very soon, if it hasn’t come out already by the time you hear this.
This will be an automatic update, if you didn’t disable that feature. I leave it on because most of these updates are either bug or security fixes.
Another WP Update on the Way
Speaking of security, there will be one more update coming soon to fix a security hole. I won’t say anymore about what it is until the white hat hacker who found it decides to go public. Just know that it’s being worked on even as we speak.
The JetPack update that came right after the WP 4.5 update caused a fatal error. That has been fixed now so it’s safe to update.
This is one of those times that even the WP Rollback plugin would not have helped. As a site owner, it’s worth knowing how to manually uninstall a plugin so your site is not giving you the white screen of death. It requires accessing the files directly via cPanel or FTP and renaming the plugin folder. I should probably do a MaAnna Minute video on that for you.
Video Marketing Tips
Jon Loomer reports that Facebook has finally released its Rights Manager, which contains the details of copyright on videos uploaded to Facebook.
Lack of copyright has been a big issue on Facebook and is something that comes standard on YouTube when you upload.
With this Facebook system, you have to upload video again into their special copyright place, but that still beats manually searching for your video as posted by others, and then submitting all of the take down notices too.
When I started uploading my videos to Facebook, I began making them with a watermark. If folks scrape the video, at least viewers will know where to get more of them from the original source.
But here’s where it falls short. Most of the videos that go viral were taken on a phone and uploaded directly. There’s no post production and it’s impossible to add a watermark through the whole thing. So, this new copyright system isn’t perfect, but it’s a start.
As I predicted back in Dec, 2016 is the year of video.
Convince and Convert is a site dedicated to content marketing, and I’m seeing more and more posts there about video marketing. In fact the owner, Jay Baer, was one of the first to adopt vlogging in a big way with his Jay Today series where he took a moment to shoot a video on his phone from wherever he was, with a top of mind tip. I found it extremely inspiring.
This past week, Kathy Klotz did a guest post on the site about how big brands are using live streaming successfully. I found a lot of inspiration in it for us little guys.
And one of the most important things she mentions is having fun. Live streaming isn’t about producing a slick, polished video. It’s about just talking to folks.
Imagine going to a social gathering. Someone asks what you do. And then they become excited and delighted they ran into you because they need help with that very thing and ask you a few questions.
Answering those questions and giving them tips is the same thing as vlogging. If you can imagine that you’re talking to a person and helping them in a relaxed setting, then how to do it on camera will make more sense.
Facebook Live is Powerful
I happened to be on Facebook when a couple of folks from TED were live-streaming. They had only been Live for 12 minutes and they had 37.4k viewers and 168 comments. That’s awesome!
And now you know why I’m so gung ho about using this platform and getting a course ready so you can easily make the most of it too!!
That’s a wrap for this week’s Tips Tuesday.
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