Lifestyle blogger Tammy Adams joins the Successful Site Interview Series. Tammy has been online since 2008 and shares her story of what it takes to run a successful site, and the positive results she’s seen since her recent site audit. Listen now
Here are just a few places you can find Tammy online at:
Timestamp of Our Chat
Below you will find a handy timestamp of our discussion, full of takeaways and links that will help you run a successful site too.
00:47 Tammy talks about her lifestyle blog.
01:20 The importance of community and tribe in this niche.
02:20 Important changes, like Pinterest. Using ViralTag for automation.
03:30 Image optimization.
08:45 Running a site for years, things get messy and how that was causing loss of viewers.
10:37 What we found in the site audit.
- Lack of security.
- DDoS attack
- Multiple sites
- Backups on same server.
- Plugin reduction
- Recipe plugin and Woocommerce not working together
- SEO issues – we’re still working on those
13:45 The role of SEO in a community-based niche site
- Making best use of the WordPress SEO by Yoast plugin
15:05 Why you must configure all of the WordPress SEO plugin, not just install it and use the on-page analysis tool.
17:00 The roll of your theme in SEO
- New mobile guidelines
- HTML5 compliance and schema
18:40 Immediate results after audit
- Large, popular blogs taking notice in SERPs
19:30 Plugins – evaluating for ROI and conflicts
20:30 Ads on mobile
22:45 The definition of what is considered mobile, and what fully responsive means for a theme
25:20 Checking how the mobile version of your site really looks
27:20 What it’s like to start from scratch with a new domain name
29:20 How much harder it is now to build a following compared to years ago
32:30 The importance of good backups and devastation of lack of security
38:00 The importance of great hosting and support, plus hosting types
41:00 Be careful with tech advice from a non-tech group
44:40 Taking time to keep up with the changes
47:10 Good stats to check on your hosting for bad bot hits and spammy links
- Filtering Google Analytics for spammy links
- Plugin to block spammy back links