Book Review – How to Sell More Books on Amazon
Author: Dana Lynn Smith
Publisher: The Savvy Book Marketer (2010)
Pages: 39 pages
The trait I most enjoy about all of Dana’s books is that she gets right to the good stuff. There are no teasers and no hype. Instead, what you’ll find in her latest, How to Sell More Books on Amazon, is page after page of information that works and that you can easily and immediately put into action.
The book is appropriately titled. It is a how-to book. The instruction begins on the first page of the first chapter. Dana details one aspect of your marketing and gives you an active link to take you to the online page where you can implement that advice.
But, this book is far more than “click this, do that.” Dana tells you why a particular action helps you accomplish the next part of the book’s title, which is to sell more books. And, because it’s all about selling on Amazon, she covers explicit tips on special Kindle features for making the most of your e-book marketing. A good example of this is the difference in the “Look Inside” feature for print books and the free download sample available to Kindle readers. Dana tells you why you want to format the first part of your book a certain way so you can maximize the search features of both.
There are many sections on Amazon that an author must complete to highlight their book to potential buyers and many of those links and pages can be hard to find. In fact, the whole process can seem overwhelming if you don’t have a guide. Dana has taken care of that for you with clear screen shots of where to find the links, exactly what you’ll see next, and red arrows to draw your attention to the information she instructs you to input.
There are multiple ways to increase your presence on Amazon, as well as many ways to sell your book. You’ll find all of them explained plus tips, advice, and examples of how to make the most of each opportunity.
One chapter details how to increase your profits through a variety of means, including understanding the role of the printer and publisher. These last two topics are very important and are often overlooked in other books about selling on Amazon.
As always, Dana includes a checklist that can serve as a worksheet for developing your strategy and is a nice wrap up of what she’s covered. And, that is the hallmark of all her books. She takes you step-by-step in a concise, methodical way through the process that will lead to your success.
If you are an author and want to sell a lot of books, then How to Sell More Books on Amazon is a must-read. You will not find a more comprehensive guide of what you can easily do to contribute directly to your goal of selling books.
Book marketing coach Dana Lynn Smith is the author of several book marketing guides. Drawing on her 15 years of publishing experience and degree in marketing, she develop book marketing plans for nonfiction books and help authors learn to promote their books online.
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