Hello Happy Site Owners!
Tips this week include:
- SEO Workshop starts on Monday, Dec 5
- Webmaster SSL Course launching soon
- A peek at what’s coming in WordPress 4.7 next week
- What sites will be affected by Google’s January deadline for SSL conversion
- Caveats I found with quickie SSL conversion methods
- 20 of the best drag and drop page and site builders
- Ways to vet those page builders before you buy
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I hope you had a super holiday weekend. My agenda for Thursday was eat, sleep, repeat and then I was right back at it again flipping sites to SSL. More on that in a moment.
I’m so excited to launch the new SEO Workshop this coming Monday. It’s the expansion of the DIY SEO course with much of the same info I deliver in my 1-on-1 live training.
- Hidden SEO elements all over your site
- On-page SEO
- Blog post SEO
- Bonus Q&A session
Just to be clear, if you’re already in the DIY SEO course or the VIP membership, you get the SEO Workshop for free. All you have to do is register for each workshop and you’ll find the links in your membership area.
If you’re new to BlogAid Site Success Courses, you can get just the workshop, or the whole course, or the VIP level with access to all the videos and all courses in the membership.
The hosting deals may be gone, but there’s still a little bit of time to get in on my other specials for:
- SEO Workshop
- DIY SEO Course – includes the workshop
- VIP Level – includes the course and workshop
- Webmaster Training
More Courses and Programs on the Way
Now, here’s the thing. Y’all have been hearing me talking about doing a big pivot with BlogAid for 2017. It’s already in the works.
I’m already developing the new courses, programs, and services.
And I’ll be releasing them every couple of weeks or so between now and February.
You’re going to get the best deals by getting into the programs and courses I have right now. Hint, hint, read free upgrades.
The memberships are going to change structure and so are the prices.
There is simply not a better, or cheaper time to invest in your success than right now.
Client Interviews Coming Soon
I want to thank all of my webmaster peeps who jumped on Zoom with me this weekend to test it out.
I like it and I’ll be using it to record new interviews for you of my site audit and site revamp clients.
That includes an interview with one of my clients that is pulling in 5-figures a month via ads.
Plus, I have interview schedules in the works for the latest on SEO and other site success tips that I know you’ll really enjoy too, so be looking for those soon.
The reason I got right back to work on Friday is that I wanted to flip a test site from http to https.
It was smooth and easy and no plugins involved. And no security gaps, which is what I see a lot of these 1-click changeover plugins cause.
I’m finalizing the first wave of tutorials for the SSL Course that will be added to Level 3 of the Webmaster Training membership.
I’ll be meeting with my webmaster peeps on Thursday so they can get a sneak peek at all of the tutorials and give feedback on how they want the new course structured.
I’m very much relying on their feedback to ensure that I deliver a course that is super helpful.
And that’s the other reason I was testing Zoom as we are going to start using it for our regular live chats.
SSL Site Conversion will be the most in-demand skill of 2017.
I would strongly urge you to take advantage of the holiday discount on the Webmaster Level 5 membership right away.
This training is going to pay for itself in short order.
And that’s the level with all the extra perks too, like these live webinars and meetings, plus our private Facebook group. All the webmasters in it say that is pure gold to them.
That’s all the news from around here. Let’s jump into this week’s tips.
WordPress 4.7 Coming Dec 6
The dev team announced the last Release Candidate the night before Thanksgiving weekend. They still have a bunch of tickets open and I know folks are hard back to work on it this week.
Changes will include:
- Alt tag changes for images
- Changes to the TinyMCE text editor
- New API endpoints
- Upgrades to the Customizer
- PDF Thumbnails
The final release is slated for Dec 6 and I’ll keep you posted.
Plus you know I’ll have a video tour for you of what’s new.
As you’ve probably already heard, Google will be issuing new unsecured warnings in the Chrome browser starting in January 2017 for any page that has a login or takes other secure info like credit cards.
Those are the only two conditions that will trigger a warning.
So, be careful of other articles you read as we approach the end of the year. Lots of them make it sound like Armageddon if you don’t convert all sites by New Year’s Day.
Don’t panic and don’t convert your site to SSL yet if you don’t have to.
I’m in the process of flipping my member sites because they have logins on every page. The payment pages are already secure.
But, I won’t be flipping the main BlogAid site until end of winter or spring. By then, I’m sure Google will have rolled out another edict about it in their march to make all sites https.
Caveats with Quick SSL Conversions
As I mentioned earlier, I’m in the process of creating the SSL course in my Webmaster Training membership.
And y’all know that I’m all about due diligence and research.
What I’ve found is that there are tons of posts out there with quickie ways you can DIY the conversion to https.
What else I’m finding is that most of those quickie ways have some pretty serious caveats that will likely bite you in the butt later.
- Mixed media errors
- Unsecured redirects
- Multiple redirects that slow things down and don’t pass Google juice
- Thinking you can’t use the free version of CloudFlare anymore
- Broken certificates that have no http fallback safety net
Now, don’t confuse free with quick.
You can still do the free certificates and such. It’s the quickie plugins that are the real issue, and there are lots of them.
I’ll have posts with more details coming out over the next few weeks and months.
But hold off doing a conversion this way. You’ll definitely want to know what all you’re getting yourself into with it.
And I’ll be testing all those quickie methods after I finish the webmaster tutorials on how to do it one of the right ways for both enhanced security and performance and less breaks.
Creating your own site with drag and drop page builders has become all the rage.
This post by Tom Ewer on WP Explorer reviews 20 page builder plugins.
What it doesn’t cover are all the caveats and things that will bite you in butt with some of them.
- Conflicts with popular plugins such as Yoast SEO
- The learning curve
- Lack of dev support
- Lack of community support
Before you jump on the DIY theme creation bandwagon, I want to ask you to consider doing these 5 things first:
- Read this post from master developer Pippin Williams with a critical review of the most popular buildersChoose the builder that appeals to you and Google its name followed by the word conflicts.
- Go to Upwork or other freelancer sites and see how many job listings there are for a pro theme developer to help finish the job a DIY site owner started with one of these builders.
- Go on Facebook and search for groups for that builder and see what kind of questions and difficulties site owners are facing.
- Take to heart that not one of my money-making clients builds their own theme. Not one. Not even me. That’s because it’s a job for a pro and our money-making duties lie elsewhere.
None of this even takes into account bloated code that will make your site run slower, or super poor SEO that will keep your posts and pages from doing well in search and getting that free traffic.
DIY theme building from a drag and drop plugin may look cheaper initially. But when you consider the sweat equity of the learning curve that savings dries up pretty fast.
On top of it, you have to renew the plugin license every year.
And, they may come out with a major update that changes everything.
A lot of site owners got burned when Thesis did that. And now Headway site owners are looking to jump ship before it sinks.
So, you’re at the whim of these things and can’t easily convert your site to anything else because it’s all built on proprietary shortcodes and such.
I understand that my fave theme framework of Genesis may not be for everyone. But just be careful of vetting all that you could be losing by trying to save a buck if you go the builder route.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
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