Hello Happy Site Owners!
Tips this week include:
- Free Plugin Audit Webinar on Thursday
- Preparing for the Beta 1 release of WordPress 4.6 at the end of the month
- What’s in it for you with Microsoft buying LinkedIn
- Security issues with the EWWW plugin
- The Rich Snippet plugins I’m checking out for star rating testimonials
- What’s coming to my DIY SEO course soon
- The power of talking head promo videos
Listen to the podcast
When Life Happens
I’ve been out of the office a lot for this past week. As you may know, I work from home and I’m in the process of selling my house. We’ve had constant showings from 9am-7pm for the last three days.
So, I’ve been taking a bit of a break and enjoying long overdue visits with friends and just relaxing a little too.
The nice thing about taking such breaks is that when I do come back to it, I have a fresh view of what’s going on in my biz and I’m energized to get busy with it.
Thursday, June 16 at 8pm ET / 5pm PT
Ever wonder if you’ve got the best plugin for the job, or any resource hogs? Join me this Thursday evening for a free, zero pitch, webinar where I’ll be doing live audits on your plugins list.
Be sure to visit the post to see how to send me your plugins list for review.
What Do You Want a Webinar On?
What sort of things do you need help with on your site? Let me know in the comments, or anywhere you see this post, and I’ll see about setting up a webinar for the most popular topic.
That’s all that’s happening around here. Let’s jump into this week’s tips.
The next release of WP will be sometime in August, with the Beta 1 version coming in just a couple of weeks at the end of the month.
Yesterday they had a special meeting to consider the inclusion of the Shiny Updates plugin into the core. It basically cleans up the user interface for updates. They’re doing a whale of a lot of testing on it with different browsers and such, so hopefully there’s not much that will affect function. We’ve got to be able to keep our plugins all up to date, right?
LinkedIn continues to make bold moves. You may remember that I reported in the last couple of Tips Tuesday’s about new features LinkedIn has been releasing, like the ProFinder Service and online courses.
Well, now they have announced a deal to be acquired by Microsoft. This is a good move for both of them, as they each bring something the other needs. The plan is for LI to keep their brand and continue running their course independently.
Both companies plan to continue targeting enterprise-level folks. But if you’re a soloprenuer or freelancer, you might want to give LI a hard look and beef up your profile and activity there as there are plenty of small and medium sized businesses on there too. I plan to do a lot more of that over the summer, and focus on ways to add it to my content marketing mix.
Also keep in mind that LinkedIn also owns SlideShare and recently acquired the online course site, Lynda. That’s what really has my interest here, and same with all my other online instructor buddies. That has become a $100 billion industry.
Now if somebody would just improve LI’s user interface! It really needs some help.
Thanks to Barb Tomlin for the heads up on this news.
Last week, WordFence alerted us about a critical security issue in EWWW Image Optimizer plugin. If you run it, be sure to update immediately.
And if you are running it, or other image optimizing plugins, seriously consider doing a better job of optimizing prior to upload. None of those plugins really work.
Go read this post by Mary Ionnatti with test results that show how little benefit you get from those plugins, plus lots of tips on ways to use all sorts of free and paid apps that actually do get the job done.
Image optimization is by far one of the biggest bang for the buck performance boosters you can give to your site.
A couple of months ago, Google started handing out pretty stiff warnings to sites that were using certain recipe plugins because those plugins spewed the star ratings schema markup to every post and page on the site, not just the posts that had recipes on them.
I came across a nice post on the WPSuperstars site that had a review of 5 rich snippet plugins. Most of them allow you control where they include the special markup code too, so it’s not just site wide.
And they’re not just for recipes. I’m seriously looking into one of them that has star ratings for testimonials too. Those would be great on my product pages, like for site audits and such. Right now, I have those on a separate page. I’d also like to include testimonials on the home page of my site too. And with plugins like these, I have a lot more control over how and where they appear.
I’m currently in the process of writing more tutorials for the DIY SEO course to show you all 11-14 levels of SEO that you can get on every post and page on your site.
This is the same info that I deliver in my 1-on-1 training classes, but those are 3 hour classes. So, I’m having to break it down into smaller chunks, and make it broader.
My private classes are uniquely tailored to the client’s site. So, I have to rethink how I want to deliver some of this info and cover enough examples without making the videos too long. I may just break up the examples into more videos or text content. That way you’ll be able to scan the examples lists and choose those that apply directly to you.
Video Marketing Tips
Talking Head Promos
It required 20 takes, with multiple setups, but I finally got the new promo video made for the DIY SEO course.
I had one that was a voice over and decided to make a better one that was talking head type, and it explained more about what you learn in the course.
I have to tell you, those scripted videos are hard to make. I dislike doing them about as much as I dislike playing a session in a music recording studio. I’d much rather play to a live audience of 3,000, which I’ve done, so I can say that in all honesty.
I really like doing off the cuff Blabs and FB Live streams a lot more than recording the talking head scripted videos too.
I first started making them when I became a Udemy instructor, and I finally think I found the setup and production methods that I like. Udemy required a certain production quality that made them even harder to do. I kind of like what I’ve got now better.
Sometimes doing new things like this takes a lot of time and energy.
But, me talking directly to a potential buyer is powerful and converts better too. So, definitely worth the effort and time.
In fact, videos of any kind are so powerful, that I would strongly encourage you to get started with it somehow, somewhere. Just pick a platform and start doing it. You’ll get more comfortable as you go, and then you can start adding new ways to use it too. Just, maybe don’t start with these talking head, scripted things. Pick something easier.
That’s a wrap for this week’s Tips Tuesday.
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