Hello Happy Site Owners!
Tips this week include:
- Launch of the new FireTalk course and special discount
- Why you need to updated to WordPress 4.6 now
- A plugin that lets you do an optin thank you without a redirect
- Google penalizing for some pop ups
- Google removing the mobile friendly icon perk
- Stitcher making major changes for podcasters
- How to quickly create quality videos
- 12 ways to repurpose your content
Listen to the podcast
I’ve been a video making maniac all week. I started a new video marketing campaign with what I’m calling Tiny Tips Tuesday and new YouTube playlists. I’ll tell you more about those in the Video Marketing Tips section.
I’m delighted to tell you that the new FireTalk Like a Pro Course has been added to the Video Marketing Library of my Site Success Courses Membership site.
All the folks in the VIP and Video All Access member levels have instant access to it.
BlogAid News subscribers got a whopping half off discount on Sunday night too.
The Grand Opening Discount for the public is now on the page and will run through this weekend. So, jump on it now and save some bucks while I’m still creating it and start your own video marketing revolution.
That’s all the news from around here. Let’s jump into this week’s tips.
Update to WordPress 4.6 Now
In case you didn’t catch the update to last week’s Tips Tuesday, or the Ask Me Anything BlogAid Live show on Wed, or the Tips Tuesday short vids I posted on the BlogAid Facebook page, you need to go ahead and update to WordPress 4.6 if you haven’t already.
There is a security issue in the 4.5.3 that is patched only in 4.6.
The reason I mentioned all of the places I posted about this is because I’m doing my best to keep you up to date as quickly as possible and I hope you’ll follow me in all of those places, especially the BlogAid Facebook page.
And, I might start sending info like this in BlogAid News too.
I don’t like sending y’all too many emails because I want each one to be worth opening, not just a flood of stuff in your inbox. We all have too much of that already.
And, this is not an absolute emergency, but I think it is newsworthy.
What do you expect to see in newsletters from me? What would be most helpful to you?
Please do leave a comment on the blog, or anywhere you see this post on social media.
Last week MailChimp announced an overhaul to their API. I didn’t see anything that it could do that I wasn’t already doing with customized HTML optin forms.
Well, now maybe we have that answer.
Ever want to deliver a thank you message and/or link on the same page where your viewers opted in?
Thrive Leads now includes that option. No page refresh or redirect required.
Here’s the catch.
You have to integrate the list service’s API. You can’t just do this from a customized HTML form.
Thankfully, Thrive Leads supports most of the popular list services like MailChimp and Aweber. See the post for links to all the services they support.
I can see this as a super way to improve your landing pages. And I definitely plan to look into it for my top of sales funnel offers.
And, the way the dev, Shane Melaugh, continues to improve the plugin based on user feedback has convinced me this is a way better option than using the LeadPages service.
In its ongoing effort to make user’s mobile experience better, Google will be penalizing sites that have overly intrusive pop ups starting January 2017.
Specifically, they want site owners to remove the kind of pop ups that cover up the content the user came there to see.
Too many of those are hard or impossible to close on a phone.
Now, you may remember last year when Google required a delay on pop ups to give their bots time to index the page content first.
This new edict takes that a step further and I, for one, am super glad to see it.
Now, you can still have a pop up. Just make sure that it is delayed and that it doesn’t cover up the main content.
And if you have one of those on-the-side things, including your floating social share buttons, be absolutely sure you check it on a phone to see if it covers the edge of your content. That is a big viewer pet peeve too, even if Google is not penalizing for it yet.
At the top of that same pop up penalty announcement, Google also stated that they would be removing the little lightning bolt symbol from sites that were deemed mobile friendly.
Now, these only appeared in mobile SERPs anyway.
And Google said that it cluttered the list.
So, if that little symbol got you more clicks, it’s gone.
Stitcher Improves Dashboard Stats
Back in June, Stitcher was acquired by leading podcast monetization and content company Midroll (an E.W. Scripps company). They say they are in the process of making some big changes, but don’t give any hints as to what they may be other than to tease that they will help to bring podcasting into the mainstream.
In the meantime, they’ve made significant changes to the client portal dashboard. It now has lots of stats for you to see how well your podcast is doing there.
Do you subscribe to this podcast via Stitcher?
My understanding is that Stitcher’s popularity is due mainly to so many folks loathing of iTunes. I’ve also heard that the audio quality is not as good on Stitcher. Do you find that to be the case? I certainly did when I listened to my own podcast there.
If you want a quick comparison, jump over to this Tips Tuesday post and listen to the original file I uploaded.
Video Marketing Tips
This interview with Roberto Blake on Social Media Examiner is a must hear and read for all video creators, especially those who want to do talking head videos.
It is packed full of links to free and low-cost video production tools and editors too, including apps for phone and desktop.
Plus, he talks about why so many introverts are getting on camera these days.
Definitely worth the time to at least scan through the post.
Create Video Shorts
As I mentioned in last week’s Tips Tuesday, I’ve started a campaign of repurposing my videos.
I took last week’s Tips Tuesday and made a bunch of single tip videos from it. Then posted those to Facebook and YouTube in nice playlists.
I added a lot of text overlays because all videos play silently in the Facebook stream, at least for now. And I made it teaser text instead of direct captions in order to get more folks to click to hear what I was saying.
That drives up the view count on Facebook.
And, it leads to more conversions too.
The reach on these uploaded videos is not as high as a Facebook Live video, though. So, I may return to doing those, but they won’t have the teaser text on them. That way I can compare reach to views and see which way works best.
I also put them in a playlist on Facebook and YouTube and I’ll be watching to see if that drives up views over time.
I also plan to edit a recent BlogAid Live show on The Plugins I Won’t Do a Site Without into segments on each plugin and make a playlist of them on YouTube.
I’m hoping that this will drive up my ranking on YouTube by having longer view times on shorter videos.
I’ll be watching the metrics on that and keep you posted on the results in future posts.
Denise Wakeman http://www.denisewakeman.com did an amazing interview with me a few months ago where she gave us 12 easy ways to repurpose your content. Since I’ve taken a real shine to video, I’m applying her suggestions that way. But, there are tons of tips to glean for text based content marketing in that show that will help you get more eyeballs in more places.
This is the kind of info you pay coaches big money for. So do give it a view.
Then go scan through this post on Social Media Examiner with 4 ways to use video to directly promote your blog posts.
This is the very thinking behind what I’m doing with my Tips Tuesday shorts.
Videos Are Extra Work
It’s going to take time to see if all this extra work I’m doing with my videos pays off.
But, considering how much I’ve grown my audience, and how much extra income I’ve already made by doing videos, I believe it is worth it to take the whole thing up a notch.
Folks, you may look at my videos and think you can’t produce something like that, or feel that comfortable on camera. I didn’t either when I first started.
It’s like blogging. You get better at creating online copy that converts well as you do it.
Go back and read your first blog posts and compare them to what you produce now.
That’s the way it is with video too.
You just have to start where you are and you’ll get better as you go.
That’s a wrap for this week’s Tips Tuesday.
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