Hello Happy Site Owners! Let’s have a little chat today, just you and me. And I do mean you and me, because I want to hear from you today about what you need the most help with. What is frustrating you with your site, your marketing, your confidence? What’s needlessly eating up your time, or keeping you awake at night? I want to know because I’m making sweeping changes to BlogAid where we’ll have a lot more opportunities to dialogue together and I really do want to know how I can best help you become a truly confident and successful site owner. Listen to the podcast.
Nobody’s Born Knowing This Stuff
We all have to start somewhere with our online business experience. One of my tasks to keep BlogAid up to date with what’s going on is to follow over 100 industry-related blogs. Yes, it really does take that. Maybe you’ve heard by now that Google will be shutting down Google Reader this summer.
The folks who are screaming loudest about that are in the biz like me. It’s the number one way we keep up with all the blogs we have to follow. All of my colleagues read as many blogs as I do because they have to keep up too. And now we’re all scrambling to find alternatives. Many of us are jumping over to the Feedly service.
I read all those blogs because every online platform changes constantly. WordPress releases a new version three times a year now. There are about 30 new plugins released every day. Google makes 150 tweaks to their search algorithms every month. Hackers find 20 new ways a day to break into your site and every other online presence you have. It’s a lot to keep up with.
That’s what Tips Tuesday is all about. I sort through all of that info and report on what I think will help you most. I also use all of that info to spot trends and see what’s coming down the pike and help you get prepared.
That’s where the new MailChimp Video Course came from. Google has been shutting down Feedburner for a while now and you need a way to get your readers on RSS to Email. Now Google is shutting down Google Reader and you really don’t have much time to make this switch.
And, Google has been betting the farm on G+ since 2011. Slowly but surely they are tying everything into it, including your SEO success, and you need to know what to do it. That’s where the new AuthorRank and SEO Video Course came from.
Going Back to Basics
But here’s the thing. I’ve been spending a lot of time over the last year keeping BlogAid on the leading edge of what’s happening online. My previous training clients are really getting the most benefit from that because they already have a solid foundation and a site that is running on all cylinders. But, during that same time, tens of thousands of folks have become new site owners. And they need help too.
Lately I’ve been reading and hearing too many comments that the info I’m delivering is going over the heads of some of my audience. While they know the info is valuable, and appreciate hearing what’s coming, it’s not always something they can immediately apply to their own site because they’re just not in that place yet.
Cut Out the Chaos
Most new site owners are in a constant state of overwhelm and confusion. They don’t have a solid foundation with using WordPress much less the successful tactics of online marketing and how to tie the two together.
They suffer from what they don’t know that they don’t know. And, worse, they spend time and money chasing every shiny thing and sticking it on their site whether it’s a good fit for them or not just because some guru they follow said it works.
Or, they spend a bunch of money going to a coach who makes them feel better about not knowing everything they need to know and being okay with it taking a lot of time to get successful. Or worse, get them all hyped up with how much money they make while not getting the real tools and techniques and knowledge to actually do it.
You know what I say to all of that? Bullshit.
What I’m Doing About It
Part of my job is to educate my clients. The other part of my job is to help them not get ripped off. So, I’m making a lot of changes at BlogAid to help do both of those things for a lot more site owners. Right this minute I’m going to give you a few tips to accomplish both of those goals. Then I’m going to tell you about new programs that I’m developing. Then I’m going to ask you to tell me exactly what you need to have in those programs that would help you the most. And, I’m going to let you name your own price and how you want to participate.
Put your butt in the seat and do the work. You are not going to be successful being a tip collector. You actually have to implement them. I love Pat Flynn’s podcast. He runs the Smart Passive Income site. The intro to his podcast says something like, do the hard work now so you can sit back and reap the rewards later.
Yep, that’s right. And it’s in that order. Do the work first. I know a lot of successful online business owners who work 18 hours a day so they can make money while they sleep. And they usually go in the hole or just break even for the first couple of years.
Even if you are following your passion and doing work you love, you still have to do the work. Maybe at some point you can get to the place where you can hire someone to do the admin stuff. But, until then, it’s up to you. Wishing and dreaming are great. Sweat and elbow grease manifest it. You’ve got to dig a few holes first if you want to plant a garden to eat on later. Commit to doing the work.
Invest in your education. I had a new client contact me and this is the gist of what she put in the email.
“I already have two sites under two different domains and both on free hosting. One is like an online brochure and the other is where I blog. I need a new site that combines everything and I don’t want to spend a lot of time and money on it.”
So, I invited her to a free consultation to see how I could help. The first question I ask everybody is, “What do you want to accomplish?” Because that goal determines everything else we do.
Then I asked her how much money and time she had already spent. Both were way more than what I charge for a full Scratch to Published class. And that was with her using free sites. And, that doesn’t count the money she had lost by running her business that way.
Once I brought that up, a light went on with her, and now she’s ready to make the investment in herself to actually have a successful site. She’s got the goods with her coaching business. What she didn’t have was the online entrepreneur mindset that will help her create a site that works for her, delivers her core message, consolidates her efforts, and ultimately reaches more people so she can help them.
I think a lot of folks new to site ownership are stuck there. Maybe they have a good local business and they want to expand their reach to help more people. They know how it works in person, but they don’t know how it works online.
More importantly, they want to stay focused on what they do, not on becoming a website guru. I get that. I also get that there is a baseline of information you need to be able to know how to use your site and online marketing to meet the goal you set with your site, which is reaching more people.
The head marketing guy with Dale Carnegie TN hired me to teach him those very things. He doesn’t even do the main writing for the site. His interns and staff writers do it. But, he needed to know everything about how it all worked so he could guide those folks so that the site would be a success. And it is, even more so than the online presence that the national organization gives them. In fact, he intends to use the site he manages as the pilot for how all other chapters need to be running their sites. And it’s all because he got the solid foundation he needed. And now he’s spreading that through the organization.
I want to help you get to that same mindset, give you the tools and the knowledge on how to use them, and see you succeed. I’ve decided to start doing live Q&A sessions because I think if you can have your unique and specific concerns addressed, that will help you get where you are going faster.
Help Me Help You
Here’s what I need from you. Tell me where you’re stuck. Tell me what kinds of things you need help with. Tell me how you want to get that info. And, tell me how much you think it’s worth. Should it be a free teleclass once a week, or a $10/mo group session with no long term obligation? Should it be paid webinars with replays or group sessions where we all look together at your site and see would benefit you most? Do you like challenges where you do a little bit each day for a few weeks? Would you like to email me your questions and have me answer them on Tips Tuesday so everyone can benefit?
These are the kinds of programs I’m willing to do simply because I think talking to more people live and meeting their most pressing concerns would be the greatest benefit.
Okay, now it’s your turn. Tell me whatever you need me to know about the kind of info you need and how you want to get it. Leave a comment below and let’s get you the help you need.
That’s a wrap for this week’s Tips Tuesday podcast. You can find this podcast on iTunes, as well as Stitcher, and the Blackberry Podcast. You can also subscribe directly to the RSS via email. Visit BlogAid.net for more tips, tutorials, and free resources to make your site better.
And I’ll see you online!