Hello Happy Site Owners!
- A whole lot of super duper exciting news about video marketing
- My new Facebook Live Course is in the making
- Last call for Udemy Student free upgrades
- What hosting companies are in the new WordPress.org recommendation list and why folks are calling foul
- Google changes length of titles and descriptions in SERPS and what it means for you
- What’s in the Google Structured Data Testing Tool overhaul
- A discussion by top marketers on whether Blab has a future or not
- A reply from Blab about the new sign in to watch requirement
- A new video player that defeats that Blab sign in requirement
- The launch of Amazon Video Direct and what it means for video content creators
- Why a change to how long Periscopes are saved could mean a radical shift in how it’s used
- Facebook’s new video morning show and why they are launching it
- The new video ads coming to your Facebook news feed and video ad revenue figures that will blow you away
Listen to the podcast
Facebook Live Video Course in the Making
I’m delighted to tell you that I’ve started recording the tutorials for the new Facebook Live course. It will be the second course in the new Video Marketing Library alongside the Blab Like a Pro course.
My goal is to have it launched by the middle of next week.
Current members and BlogAid News subscribers will be the first to know and the only ones to get the super deep grand opening discounts.
Last Call for Udemy Students to Get Upgrades
I sent out a BlogAid News email Sunday night with a message to all those in my Udemy courses. I’m about to release another course and I’ll be upgrading everyone in the Blab Like a Pro course on my private member site into an all access pass for the Video Marketing Library.
I’ve already upgraded the DIY SEO course on my private member site. This summer I’ll be expanding it and again, offering an all access pass to folks already in my membership.
If you are in one of my Udemy courses, and have not made the switch, do it immediately because I’ll be cutting off this offer as soon as the new course goes live.
All you have to do is contact me and tell me which of my Udemy courses that you are in.
Please Look it Up Yourself First
If you’re wondering if you’re in my private membership courses, or what level you’re in, or what videos are included, please, please, please take :20 seconds to go to the site, login, and look. It tells you right at the top of your member dashboard page.
I have two member sites.
The Site Success Courses membership is for end users and has tutorials on WordPress, Genesis, SEO, and the Video Marketing Library.
The Webmaster Training membership is for designers, VAs, and other folks who caretake sites and includes videos on site security, performance, and a slightly different course on SEO.
I get deluged with emails every time I mention adding new videos or special offers. It takes a lot longer for both of us for you to ask via email than it does to just look for yourself. And that sort of admin work costs me time, which is money. And guess how I’m going to make it up. Yep, raising the cost of the membership.
So, please, help me help you by doing a wee bit of the research about what you purchased on your own first.
That’s all the news from around here. Let’s jump into this week’s tips.
WordPress.org just revamped their hosting recommendation list. They took everything but Bluehost off while they were deciding who else should be included. And guess what, Bluehost is still at the top of another dreadful list.
Kevin Ohashi posted his disappointment on his Review Signal blog. If you don’t know who Kevin is, he’s the guy that does all of the super benchmark testing every year and is who I learned how to do loaded performance tests from, which has become a cornerstone of my business.
I invite you to read his comments and if you find that you are one of the hosts in that list, seriously consider moving.
Google is testing the length of titles and descriptions in SERPs (Search Engine Results Pages). Titles have been increased to 70–71 characters, which is up from 50–60 characters.
Meta descriptions have been increased to 100 characters per line, and extended from two to three lines.
Now, keep in mind that this is just a test and Google could change this at any time.
Last year, Google changed the font size for the title, which shortened how many characters displayed. And, no one is commenting on how these search results display on desktop vs. mobile.
Another thing to understand here is that there is a difference in what Google indexes and what Google displays. Google indexes your entire title, no matter how many characters it displays. And, most of us that use the Yoast SEO plugin have a format for the title that also displays the site name. If that gets lopped off in the search results, it’s not that big a deal and you can put all character count toward the first part of the title.
Also keep in mind that if you are using the on-page module in the Yoast SEO plugin to customize your SEO title and SEO meta description, Google reserves the right to reject those and to use the real title and first content on the page. In fact, they reserve the right to actually rewrite both of those too. It’s all in an effort to show searchers the best match for their search.
Google’s Structured Data Testing Tool interface has been completely reworked. And the link for it has changed too, so be sure to update your bookmark.
It’s nice, but not really all that different in how it tests things, and can give you a false sense of all being well with your site.
Basically, it validates what’s there. It doesn’t really tell you how much better your site could be if it had more SEO markup included.
For instance, you could test a link from a site that has zero schema markup and it would validate with zero errors. That’s what the testing tool is for, checking errors.
But, your theme is actually missing extremely important SEO elements that other sites are using and Google bots crave and gobble up like candy. Sites with those other elements are doing better in search than sites without them.
I’ll have more on this throughout the summer as I continue to run more schema markup tests on Genesis.
For all those in my Webmaster Training Course look for new videos in a few weeks.
Video Marketing Tips
Before we dive into this section of the podcast, I want to preface it with this.
The biggest names in social media are all talking non-stop about video marketing now.
These are the early adopters, and that has a lot to do with why they are so big today. They got on the top of the incoming wave, built an audience, and now they are huge.
What does that tell you about what you need to be focusing your attention on these days?
And it’s exactly why you hear me talking about how me and others are using it so much and why I’m working like a crazy person to get more courses on it launched.
Do whatever you can to find a way to keep your business and message relevant in this brave new world of video marketing.
Joel Comm and Mitch Jackson did a super Blab last week on what they see as the future of Blab and what they see as the priorities of making it a top-notch platform.
This was not a bitch session. It was a very constructive conversation. And you better believe that members of team Blab were listening in. Brittany was even participating in the comments discussion.
And to put this into perspective, Joel Comm has the top show on Blab right now, with the highest viewership. He is also responsible for introducing the platform to other folks with large audiences, like Michael Stelzner of Social Media Examiner.
Joel said that the top priority has to be stability. That is preferred over new features.
Mitch said the top priority has to also be mobile, because video on phone is the future of the entire medium.
I have to agree with them both. And I hope Team Blab heard it loud and clear.
But, the focus of Blab, and all other video streaming services, is not to cater to the minority, which we marketers fall into. They’re going to do what’s best for the target audience they want to attract. For Blab, that’s going to be the younger generation who want to just chat and hang out online using their phones. It’s not going to be business-minded hosts that want to produce a high quality session with extreme video and audio quality that they can re-purpose in order to sell their products and services.
So, as much audience and as many influencers as Joel Comm is responsible for bringing to Blab, they may or may not be the majority of show producers and viewers that Blab considers to be their target audience.
Blab is Crazy Buggy Right Now
Speaking of Blab and stability issues, they must be rolling out something big. Over the weekend I noticed that the mobile app wasn’t working. And yesterday, even the home page of Blab was unavailable and folks already in shows had to just shut them down.
Do y’all remember when HOAs went through this phase of changing every 5 minutes and being buggy as hell and different every time you used it? And remember when Facebook was like this?
We lived through that, we’ll live through this.
And I’m still holding off scheduling regular shows because of it. Instead, I’m jumping on randomly with open Q&A sessions when Blab is working. And even just jumping on randomly. I’m still making super connections every time. I want to send a shout out to Albert for sharing a nice view of the Oregon coast just before sunset on Sunday. Made my evening. One of his big things is email marketing.
Yeah, Blab is still good for business networking and meeting all sorts of nice folks, even when it’s not behaving well enough for other things.
So, be careful of expectations right now and I encourage you not to give up so easily, and try to find other super ways you can make use of the platform.
They’ll work this out because if they don’t, the platform is dead. So, it’s do or die over the next several months for Blab.
And here’s another big change Blab made. Earlier this month, Blab began requiring viewers to be logged into the platform to see shows, both live and replay.
Krishna De asked Team Blab why. This was their comment to her on Twitter
@KrishnaDe right now login is required so hosts know who is watching their blabs. helps hosts interact with their audience.
— Team Blab (@blab) May 12, 2016
So, they want show hosts to know who is viewing the Blab.
That’s ironic to me because it just turns viewers away for Blab replays embedded on your site, where live engagement is not a factor.
Maybe this is so they can get a handle on the trolls. But they already have to be logged in to interact with your live show.
The only thing I can think of that makes any sense is that this is the only way they can track viewers for analytics.
For more, read my post Sign In Required to Watch Blab Live or Replays
And to combat this new Blab login requirement, SimpleLivePress (aff link) developer Hani Mourra has come up with a brilliant solution.
Jump on over to my post and see the quick MaAnna Minute video tour I made of all the settings and customization options, like how to get all of those buttons and optin section.
If you’re not already following Michael Stelzner on Blab, you might want to go do that right now. His Friday morning shows are absolutely packed with all the social media news of the week that you need to know about.
In this past Friday’s episode, they touched on:
- LinkedIn’s answer to Facebook Instant Articles and Google AMP, and the caveat of all of these, that your content is stripped down and on their property
- Amazon Video Direct
- YouTube Messenger
- Facebook Live
- Periscope Save Broadcasts
Take note that the majority of the show was devoted to video marketing.
I would strongly encourage you to actively look for ways that you can either break into video marketing, or up your game on it and start building a video library and an audience.
Let’s have a look at some of the links they provided in that show.
Variety published a post about the new Amazon Video Direct launch. It’s that big a deal. In fact, their initial partners include some big names in film.
The article says the reason for this move is because Amazon wants in on the video ad revenue that YouTube has been dominating for years now.
Amazon is going to make these videos available to Prime Video subscribers, and creators will receive a per-hour royalty.
Here’s specifically what they say about it:
“It can be sold as an add-on subscription through the Streaming Partners Program; it can be offered for digital rental or purchase; or it can be made available to all Amazon customers for free with ads, and creators will receive a 55% share of the ad revenue (the same as YouTube).
Amazon will pay partners 50% of the retail price for digital purchases, rentals and subscription fees. If they choose Prime Video distribution, creators will earn royalties of 15 cents per hour streamed in the U.S. and 6 cents in other territories (capped at $75,000 per year) under the standard terms.
Amazon also is launching the “AVD Stars” program, a bonus pool of $1 million per month to reward top-performing video creators and give them an incentive to add their content to Prime Video. The company will dole out a monthly bonus from $1 million fund, based on the top 100 Amazon Video Direct titles in Prime Video, on top of the revenue partners have earned. The AVD Stars fund is eligible to providers who stream content starting on June 1.”
Now, keep in mind that your videos are competing for those top slots against pro video producers. And, the more I read the article, the more it seems to me that Amazon is targeting the Netflix viewer market, not the YouTube viewer market. But unlike Netflix, it will be running ads like YouTube, and giving creators a much more generous share than YouTube does now.
I’ve seen several video creators saying that early adopters are the ones who will benefit the most from getting their videos uploaded to the service. We’ll see how that plays out when we see what type of content Amazon is going to promote in this new service. I’m thinking it’s going to be films, not how to videos and interviews.
I’ll be attending this Blab on Tuesday evening with fellow Udemy instructors and passive income specialists Dave Espino and Phil Ebiner. They are both making good money in the video tutorial realm. I’m definitely interested in what they have to say about ways to use Amazon Video Direct as I’m looking into making use of it.
This is going to be a game changer for me getting into Periscope. Until now, the broadcast would be auto deleted in 24 hours. That’s great for promos and such, which is the way a lot of folks are using it.
And it’s the way I’ve been using Facebook Live for the most part too. But, I plan to use it for quick tip videos now too. The fact that I can save it in my video list and that it persists in the stream is what makes it worth my time to do.
Now that Periscope videos can be kept for more than 24 hours, and folks can search for them by topic or title, including my brand name, that makes me want to jump into the game there.
Facebook has hired a pro ad agency to produce a new morning show that will broadcast from Facebook’s official page.
If nothing else, this should tell you just how hot the video market is and how committed these platforms are to getting a foothold by creating their own content and encouraging their users to do the same.
I want to give a shout out to Blab buddy and live-streaming advocate extraordinaire, Barb Tomlin, for the heads up on this post.
The Wall Street Journal is reporting another bold move by Facebook. They will soon be adding in-stream video ads from third party websites.
If nothing else, you will want to read this article to see the recent ad revenue dollar growth. In the first quarter of this year alone, it’s up by 57%.
Think about that and let it soak in.
Here’s another one for you.
The article quoted eMarketer as estimating that “Digital-video ad spending in the U.S. is expected to grow 28.5% this year to $9.84 billion.”
Let that soak in for a moment too.
Here’s the thing. Businesses are not going to throw ad dollars into something that nobody is going to see.
This should give you a real idea of just how popular video watching is, and why the entire marketing industry is moving in that direction.
Get Help to Catch this Video Train Now
This is also why you’re going to want to jump on this train as soon as you can.
If you’re struggling with the tech, I can help you with easy to understand training. I also have super safe places for you to practice streaming your videos too.
If you’re struggling with ideas for how to incorporate video marketing into your business, I strongly suggest you find a coach who knows about it. I suggest visibility expert Denise Wakeman. I personally watched her take a group of folks from video novices, including those who were ultra camera shy, to being hosts of their own shows in a matter of weeks. And every one of us is doing quite well with it.
That’s a wrap for this week’s Tips Tuesday.
Find these tips helpful? Share them with your peeps!!!!
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