Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for Oct 27, 2015 and I’m your host MaAnna.
– So you wanna be a webmaster Blab
– New This Week in Blab show with special surprise guest Michael Stelzner
– a Blab on WordPress for Marketing show that turned into how to avoid rookie WP mistakes
– a “don’t believe everything you read” post on WordPress being reborn
– a title function that’s being reversed in WordPress 4.4
– how scheduled Blab embeds will kill your page load speed
– the hoohaa over ESPN videos being pulled from YouTube and why you should care
– an upcoming Blabapalooza
– how Blab helps you build your audience fast
– 12 free VPNs to keep you safe when using wi-fi on the go
– what you need to think about before you edit categories
– an update on Twitter Cards and how to use them
– why images account for 78% of all SEO problems
– will Google bring back authorship?
– 4 new marketing trends for 2016
Listen to the podcast
What a fun week! I’ve seen a rash of eye-opening posts this week into what folks think the future holds for site ownership, and I’ll tell you about those as we go through the podcast.
But first, I want to share with you a new Blab I launched last Friday called This Week in Blab. We had lots of surprise guests including +Michael Stelzner of Social Media Examiner! That was pretty way cool. And I have no doubt at all that the title piqued his interest and the fact that +Denise Wakeman and +Ileane Smith were seated at the time had a lot to do with him jumping in the seat too.
It’s all about relationships. Blab has helped strengthen all of my online relationships and helped me meet and network with more new folks in the past month than in the past year on other social media platforms. I LOVE BLAB!!!
So you want to be a webmaster #WPblab Ep. 7
10/28 at 1pm ET / 10am PT Subscribe to this show
If you’re a theme designer, VA, or someone who takes care of websites for clients, you definitely want to catch this Blab. We’ll be discussing the basics of what you need to know to be a webmaster, improve your skillset, and make more money while delivering better services to your clients.
If you’re a site owner and pay someone to take care of the tech on your site, you’ll want to watch this Blab too, and then ask if your site caretaker has these skills. What they don’t know could hurt you.
10/30 at 7 pm ET / 4 pm PT Subscribe to this show
Wind down from your week and spend Friday evening with us as we chat about all things Blab, including fave shows from the week, and sharing how folks are using Blab to grow their business. We’ll also discuss any new features or glitches in Blab and how to work with them too.
Blab newbies are always welcome to jump in and try things out and ask questions too!
Plugins: Best and Worst – WPBlab Ep. 6
This past Wednesday we had a good chat on the WPblab about the best and worst plugins to use, mainly about the best ones.
I had the pleasure of sitting in with +Dennis Smith on his Blab show last week about using WordPress for marketing anything. Actually, I’m not sure we really covered marketing much. We spent a lot of time on how to avoid costly mistakes with a WordPress site. So, definitely worth a watch.
And as mentioned earlier, I kicked off the first This Week in Blab show last Friday. I will be randomizing the time for this show at least once a month so I can catch more of my Blab Like a Pro course student from all over the globe. But, I think the Friday evening time slot is super good for now. +Michael Stelzner mentioned that during the show and I think I’d do well to listen to him.
That’s all the news from around here.
Let’s jump into this week’s tips from around the ‘net.
I’m not sure what the title of this post has to do with the content of it, which was way more about WYSIWYG site platforms than it was about WordPress. Platforms like Wix, Weebly, and SquareSpace. Those are usually for first-time site owners and those who aren’t SEO savvy and such, that just want a low-tech solution.
When it did cover WordPress, it was how free themes and small design houses are going to disappear in favor of full service agencies that will do your theme, SEO, and more for you. We’ve got such agencies now, but most site owners can’t afford them.
There was no mention of Divi or other bloated WP theme customizers.
Maybe I’m the one who’s out of touch instead of this post. What do you think?
There’s a change coming to the core of WordPress in version 4.4 that will get rid of the title function they added in version 4.1 a year ago. And it may affect your theme, but we’ll need to wait and see how big of a problem this is going to be. And you know I’ll keep you posted.
Here’s the thing to remember. Any time there is a change to the core of WordPress, and even to the Genesis framework as a result of that, your site may not benefit from it if the change has to go all the way through your theme.
HTML5 compatibility with schema markup is a super example. It impacts your SEO significantly, and has been supported in WP and Genesis for a couple of years now. But, I still see plenty of non HTML 5 themes in site audits.
Beta 5 of version 2 of the WP REST API has been released. It requires the WordPress 4.4 beta to run. I know that’s a lot of geek speak for all but my developer and designer peeps.
Just know that you’re going to be hearing a lot more about the WP REST API in the coming months and it will eventually revolutionize the interactivity of sites. That is, if the developers can find new, cool things to do with it, and I’m sure some are already working on just that.
Blab has introduced a way for you to embed upcoming shows into your site. And they will play the live stream there too. It’s a super cool feature, but comes at a hefty price.
Embedding upcoming and live Blabs will kill your page load speed. And I do mean kill it.
So, it’s great for a sales page or such. But I can’t afford to do it on my BlogAid Blabs page as a matter of course. I could hardly scroll the page due to the delay it was so bad.
My suggestion would be to put up a nice graphic and a subscribe button until the day the live show airs, and then include the embed if you intend for folks to watch from your site.
I’ll probably try to get a test on just how much a Blab embed slows down page load speed if I have a chance this week.
Multi Media Tips
Streaming video has ESPN all tied in a knot lately. +Ana Hoffman alerted me just prior to recording this podcast last night about a post on TechCrunch announcing that ESPN was forced to pull all of its videos off YouTube from most all of its channels.
There’s a real problem with the licensing in the new YouTube Red deal.
And that deal affects everyone who runs ads on their channel too.
I was in a Bess Auer Blab last week where they were talking about how streaming video is impacting cable. And ESPN was a big part of that conversation.
And funny thing. I took a look at that replay and it looks like the first part of this Blab was cut off and I know for sure she was recording the whole thing because I was in it. And the comments have been wiped totally clean. So, don’t know if the “insider” that was talking about ESPN gave out info he wasn’t supposed to or what, but something’s up.
+Lou Bortone is hosting a Blabapalooza starting Nov. 1 where a new interview will be released every day for 10 days. Plus, they are also offering a 20% discount off the new Simple Live Press plugin that I did a review on.
I’m pretty interested in seeing how Lou runs this thing, since Blabs are public live streaming events by nature. Access to each day’s Blab is free for 24 hours. You can never delete a Blab, but you can hide it. So sounds like he may be taking the download and putting it on a controlled access site later and then hiding the original Blab.
That’s a pretty old school way of monetizing video content. And sort of out of the whole spirit of Blab. But, hey, you gotta eat, right? So, we’ll see how well this works for him.
+Denise Wakeman has a really nice post on using Blab for higher visibility where she addresses fear of being on camera and other hesitations and doubts that may be holding you back. That’s very real for a lot of folks.
All I can say is, find a way to get over it and just jump in. The more you do it, the more comfortable you’ll become.
If you want help getting started with Blab, or taking your show up to a pro level, I’ve got the real step-by-step tutorials that will get you there.
Y’all may remember a few DDoS and Cybersecurity HOAs I did last year. In them we chatted about the dangers of using free wi-fi when you’re out and about.
You’re putting yourself at extreme risk of man-in-the-middle attacks from that habit. Don’t do it.
Instead, read this nice post from the super folks over at Softstribe with 12 free VPN services that you can use to protect yourself.
With all the new Blab stuff I’m doing, I had to take some time this past weekend to revamp a few of my post categories.
I now have Blabs, which are just that, Blab shows in general, and then Blab tutorials, the WP Blab shows, and now the new This Week in Blab shows.
Most of those Blab tutorials are MaAnna Minute videos too.
I had to be careful how I did my parent/child category structure. And I generally don’t like putting posts in more than one category. But, for folks seeking info on my site, and for SEO purposes, I decided to modify my thinking a bit.
That also meant editing some existing posts. I’ll probably be making a new MaAnna Minute video on easy ways to do that at some point too.
I had to make new categories and playlists for the BlogAid YouTube Channel as well. I’ve got that revamp on paper and I’m giving it some more thought before I actually make the changes there, though.
Keep in mind that Google indexes your categories. So, this is not something you want to be changing all the time. And, a couple of years ago Google started cracking down on keyword stuffing via parent/child categories too. So, it’s something you definitely want to give proper thought to how you use them, with both readers and search in mind.
I had not really been keeping up with all of the changes to Twitter cards this year. And I found this post from +Steve Shaw very helpful in understanding those changes, as well as how to make the most of them.
The Social section of the Yoast SEO plugin handles my Twitter card tags. And after reading this post, I believe I’m mostly all set with the site side of them. But, I’m definitely not making the most of the Video card, which comes into play when you link to a YouTube video. So, I’ll be checking more into that.
+Raven Tools released their 2015 On-Page SEO Study and I was not surprised to find that image SEO is a huge missed opportunity.
That’s exactly what we covered in Week 3 of my Blog on Purpose class. There are 4-5 levels of SEO on every image. And amazing local SEO opportunities too.
+Mark Traphagen has been following Authorship since the day it was launched. And he has a very balanced perspective on recent remarks by Google Webmaster Trends analyst Gary Illyes on whether authorship is making a comeback or not.
Mark and I never removed our authorship code from our sites. I know that a lot of folks dropped it when the Yoast SEO plugin dropped it. But, I never relied on it in the first place.
There are 3 ways to make the necessary triangle, and I teach all of them in my SEO courses.
Here’s what I believe. Google still needs to verify who wrote what online so they can assess authority on topic. Any way that you can help Google do that is a good thing.
Authority on topic is the new SEO.
Content Marketing Tips
+Brett Relander wrote one of those eye opening posts I mentioned at the top of the show. It’s about what he sees coming for content marketing in 2016.
- Building Loyalty through Relationship Marketing
- Automated Marketing
- Location Marketing Tech
- Content with an Expiration Date
I was particularly drawn to that last point about the rise of expiring content. I write about a lot of tech platforms and things change very fast there.
And since I’ve gotten more into streaming video platforms like Blab, it really highlights the here and gone trend he mentioned, as well as his first point about relationship marketing, both short and long term.
That’s a wrap for this week’s Tips Tuesday.
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