Yoast has updated his SEO tutorial. Here ‘tis The Definitive Guide To Higher Rankings For WordPress Sites. I use his WordPress SEO plugin and it is hands down the bomb. I’m really amazed he hasn’t made this a premium plugin yet. If you’re using it and appreciate what it does for your site rankings, please consider making a donation. Next time you log in to your site, go to the SEO Dashboard. You’ll find a Donate via PayPal button in the upper right.
New wave of malware hacks infect 30,000 WordPress sites. This post from Security Labs shows the malicious code that is the culprit. And here’s the follow-up report that shows the vulnerabilities found.
In short, they are:
- Weak passwords / stolen credentials
- Vulnerable third-party modules used in WordPress (like plugins)
- Security holes in the underlying server infrastructure, such as in the database server or the server side scripting engine (PHP in this case)
It is a LOT easier and FAR cheaper to protect your site than to attempt to recover it later. There is no excuse for a weak password. Just go to Users and click edit on yours. Then scroll down near the bottom and create a new password. It’s that simple and will take two minutes, tops.
If you’re concerned about the rest of your site, contact me to schedule a Site Evaluation.
Broken Link Checker – I like the premise of this plugin, but I’ve been using it for a while and noticed that it gives false-positives too much. I would consider removing it, but on occasion it has alerted me to an important broken link that I was glad to know about immediately.
Microkid’s Related Posts – There are a couple of more popular related post type plugins, but I use this one because it allows me to hand pick the posts I want to show. Considering that a lot of the posts on BlogAid are time-sensitive, I really like this feature. I don’t want some algorithm choosing a post with outdated info.
Plugins to Check Out
It’s simple to embed a single video in your site, but this list of video plugins from WPLift gives you a lot of display options that you’ll want to see. It gave me new ideas. Expect to see at least one of them on trial on BlogAid in the near future.
This will either be a hit or big flop. Google to Launch a Commenting System. Like the article says, I’m sure it’s to encourage more G+ use. Are you in the least bit interested? Did you ever try the Facebook comment thing?
Want to know how to monetize your site? Here are 7 Quick Tips for Making Money with Affiliate Programs from Brankica Underwood on By Bloggers for Bloggers. She makes a pretty good living doing what she says here. For me, tip #2 is the most important. The only affiliate products that make it onto the BlogAid Resources page are those I use from folks I know and trust.
How to Use Opinions to Create Powerful Content is a nice post by Carl Friesen on Content Marketing Institute that’s definitely worth a read. If you want to be an authority or thought leader in your niche, you’ll need to put your opinions out there.
Do you need to blog on the go? Yep, there’s an app for that. Here’s Marko Saric’s review of How to Blog on an iPad. I use this app, but mainly for responding to comments on the go. I don’t think too many folks want to blog in the HTML view, which is probably why the app is not more popular.
The 4 Traps Avery Internet Marketer Walks Into. Have done one or two of these myself, like thinking social media was going to be the best ROI. It’s good, but not as good as Google and content marketing.
See 5 Ways to Optimize Your Blog for SEO from the nice folks at Geeks4Share.
Social Media Tips
If you use videos as part of your marketing strategy, you’ll love this. G+ and YouTube are finally going to talk to one another, but we’re still not sure exactly how that will look yet. Get the skinny on Connecting Google Plus and YouTube in this post on Hot Blog Tips.
This is spot on! 16 Terrible Social Media Mistakes You’re Making and it’s not just newbies.
Timeline for Facebook business pages has rolled out. I was an early adopter and suffered a drop in readership and engagement for a few weeks. Seems I wasn’t alone. According to this HubSpot post folks who used 3rd party apps to post were hit the hardest. They claim when they started manually posting they did better. But, that conclusion doesn’t float with me. I’ve been manually posting for over a year now and see dips every time Facebook makes a change that filters what shows in folks’ newsfeed. How about you?