Hello Happy Site Owners! In this week’s podcast I’m going to take a a break from delivering tips from around the web and focus on a few just from me because important things are happening online right now and I want to ensure that you have the most up-to-date info and the help that you need to be a successful, confident, and profitable site owner. Listen to the podcast now.
WordPress Tip – Secure Your Site
This week’s WordPress tip is all about properly securing your site and the ability to recover it.
Over the weekend, the WPCandy site was hacked. I wrote a blog post about that yesterday, so you’ll want to go check it out for the all the details. Not only was it taken down, it was replaced with new content that even made it into Google search results. WPCandy is a top-notch resource and I feel pretty confident in saying that I’m sure Ryan Imel and his team took every precaution to secure the site. They’re in the process of recovering it and I’m sure he’ll be updating us on what happened as soon as possible.
There are two lessons to learn here. No matter what precautions you take against it, sites go down. Something could happen at the hosting level that takes a whole server out. Even if pay top dollar for a dedicated server, machines break.
The second lesson is this question; can you recover from a total site failure?
Beyond that you can ask yourself, how much is your site worth? How much is your time worth to build it from scratch? How much are your listings in Google worth? Because, if you’re site is trashed and you don’t have a recovery plan, that’s how much money you lost the minute the site went down. Add to that any monies lost while it’s down. Add to that the monies lost while you recoup your online footprint.
If you’re using a free plugin and storing just one backup at a time on your hosting, and something like the WPCandy hack happened to your site, you could kiss your site goodbye, permanently. There would be no hope for recovery.
The only reason WPCandy is able to recover is because they invested in a decent backup plugin or service and stored multiple backups off their hosting. Most of the time that means paying for a premium plugin or service, and storage space for the files. To me, it doesn’t matter what these things cost, no more than it would matter to me what it costs to put a lock on the front door of my house. I have too much to lose not to do it.
BackupBuddy costs $75. That’s peanuts compared to losing your site. It’s what I use and what I put on my client’s sites because I know who they’re going to call to restore their site if anything ever happens.
Recovery starts with prevention. And that means having a good backup strategy.
If you don’t know where to start, I’ve got free resources for you.
How to Backup Your WordPress Site is a free report with 14 backup plugins, services, and storage solutions, plus the info you need to know to properly set your backup intervals.
BackupBuddy is my plugin of choice. Period. (This is my affiliate link.)
Amazon S3 is my storage of choice. It’s free for the first year and only pennies a month after that.
Don’t put this off. How to Avoid the Heartache of Losing Your Site was written in reaction to helping a client rebuild after she lost her entire site. She meant to call me and set up an appointment to do a site inspection for her. It got put off for too long. Don’t let this be you. Take care of this now.
This week’s marketing tip is about the controlled shutdown of Feedburner and switching over to an alternative now so you don’t have to do it in a panic later. And more importantly, revamping your marketing efforts in the process.
I just took BlogAid through this process and wish to heck I’d done it long ago. And, I’m taking my clients through the process too. Every marketing guru worth their salt all agree on one thing. The money is in the list. Now, maybe you haven’t figured out what to do with an email list yet. Never mind that. You can’t do anything with it if you don’t have one.
So, start collecting those addresses sooner rather than later and figure out the rest after that if need be.
What I’m finding that most of my clients want to use as an alternative to Feedburner is the RSS-to-email option with MailChimp. The reason for this is that MailChimp is free up to 2000 subscribers and a lot of my clients are already using it.
The nice folks in MailChimp’s Compliance Department have given me permission to set up a training site because this is such a super way of making the switch that I’m creating an entire video tutorial series on it and I’ll be offering webinars as soon as possible so that you can see the power of it and set this up yourself.
I’m starting a new section on Tips Tuesday for multi-media tips that include ways to get your content onto more mediums like YouTube and iTunes.
As part of the switch from Feedburner, I just updated the feed for the BlogAid podcast to the Blubrry PowerPress plugin. And, to cut my learning curve, I followed the last three videos in the nice series from Pat Flynn, the guru behind the Smart Passive Income site on getting started with podcasting. It was very helpful, but I found a couple of details missing that are very important for folks like me who already had a feed to iTunes and stored the mp3 files on Amazon S3. I’ll probably be writing a post on it soon, but if you need help with this, contact me now and I’ll fill you in on the details.
I also want to remind you that as the final release of WordPress 3.5 draws near, I’ll be updating a whole slew of videos in the BlogAid video library, as well as a lot of the free videos on YouTube. Be sure to go to the Video Tutorials link in the top navigation to subscribe to the member site now and get notified as the new videos start posting. The membership is for an entire year, which will take you through at least three WordPress updates, because that’s how often they’ve promised, or warned us, they’ll be putting them out now. Plus, there are a bunch of full-length bonus videos and resources that you can’t get in the free version. Plus, when I add these MailChimp videos, you can bet the price is going to go up. So, now’s the time to jump on this.
Do you have tips you want to share, or is there something you need help with? Leave a comment below or contact me and I’ll see about putting into next week’s Tips Tuesday.
See you online!