Tips Tuesday and Hack Attacks are Rising

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Tips TuesdayHello Happy Site Owners! You’ll so want to read the SEO section this week about the new tools from Bing. Yeah, I said Bing. I’m happily using them and getting results. And, see the plugin upgrade coming from Yoast. It’s going to make verifying you to Google as the author of your blog a lot easier. The Blogging Tips section is brimming with goodies for small biz owners. Plus, you’ll find out how one man made his fortune giving away all of his secrets in the More Tips section.

Featured

Hack attacks are on the rise. Even the big guys are being hit like LinkedIn and WooThemes. (See 5 of the latest big ones on Sucuri.) This is another example of why you need to keep a backup stored off site. (WooThemes didn’t and they paid the price in longer down time.)

BlogAid uses BackupBuddy and stores the files on the Amazon S3 cloud. I do disagree with a couple of suggestions in the WooThemes report. Don’t rely on the type of security plugin they mention to hide your version number and put an index.html file in sensitive areas. These things may have already been done by your host and it is always better to hard code them in your root files.

If you don’t know if your site is properly protected, it’s probably not. Get the 20 point site evaluation and review now. It’s quick, easy, and the cheapest peace of mind you’ll ever buy as a site owner.

WordPress

I couldn’t agree more. 5 Reasons Why Responsive Design is Not Worth It from the folks at Manage WP. I back my opinion up with hard stats on why I won’t be taking BlogAid mobile anytime soon.

And here’s another good reason – because they are still working the kinks out. If you choose to go mobile, make sure your theme meets the criteria laid out by Google.


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WordPress Plugins

Some of the links below are to the plugin developer’s page, but you can find most if not all of these plugins in the WordPress plugins repository.

Recently Updated
Yeah! There’s been a big change to the rel=author tag and it can now be added as a link in the head of your site. That means it can also be added to Yoast’s WordPress SEO plugin. Read this post for more on the update and to ensure it is connected to your G+ account.

Before and After is a plugin that will automatically change the content on a page at a specified date and time. I’m thinking this would be useful on a landing page where you want to create buzz for something you will be offering in the future. So, you want folks to check out the buzz content on the page prior to the offer availability and then have it auto-update with a link to the product/offer later.

Blog Tips

Developing Copywriting Content Strategies Like a Pro is one of the best posts I’ve seen on this topic, from the team at Level343.

Excellent series on blogging by Linda Dessau of Content Master Guide. This one is on Branching Out on Your Blogging Tree with Blog Categories and Feature Articles.

Small Business Content Writing: How to Get it Right by Linda Forshaw on Expand2Web has a super list of the 10 things you need to know and do to make your online content better. This stuff works. I do it for the copy on BlogAid. And be sure you do #10. Without it, you’re writing blind.

Want to see some B2B copy samples? Here you go. 4 Examples of Stellar B2B Social Media Marketing Content by Erin Nelson on the Content Marketing Institute blog.

If you’re a small business service provider, you should read this post from John Jantsch on Duct Tape Marketing. Maybe You’re Just Thinking About Content All Wrong.

Sarah Kirkish has a nice book review of Own Your Niche and Remove the Fear of Internet Marketing on Small Biz Trends.

SEO Tips

Good post on SEOmoz about one company’s true story of Recovering From the Penguin Update.

Venessa Fox has a super post on Search Engine Land about Bing Revamping Their Webmaster Tools and Launching Partial Yahoo Site Explorer Replacement. Now, don’t blow this off because it’s Bing. There are some nice tools here, like seeing all of your inbound links which is crazy important in the post-penguin era.

And here’s another good one from Pat Marcello on The SEO News Blog titled Bing Webmaster Tools Just Got Bomb. He tells you about all the extra backlink info he found and other things that got whacked by the Penguin update, including problems his theme was causing.

Crazy happy to see this. Easier Domain Verification is a postnjust released on the Google Webmaster Central blog. It can be a convoluted mess to verify a domain, depending on which route is taken to do it. I know. I wasted hours trying to verify a domain properly for a client (meaning the way Google says to do it) with zero luck because the client had already done it via Google Apps. That way messed up getting it verified with Google Webmaster tools.

Right now, only domains hosted by GoDaddy and eNom can use this new tool. BlueHost is next. But I’m sure every reputable registrar will be wanting to jump on this bandwagon quickly.

Thanks to K. Sloan for this Listing of the Best Free SEO Tutorials Online on the Higher Visibility blog.

Good post-Penguin update on The Do’s and Don’ts of Article Marketing for SEO by Scott Langdon on Higher Visibility.

Marketing

Peter Prestipino has a nice post comparing the cost of bulk email services like MailChimp and Aweber. One factor he didn’t include was whether each allows affiliate marketing links to be in those emails. Some, like Aweber do, while others, like MailChimp don’t.

Nice infographic on The Anatomy of a Perfect Landing Page from Igor Ovsyannykov on Inspiration Feed.

More Tips

Here’s a handy and free site load speed checker tool for you.

This quick video interview on {grow} with Mike Stelzner of Social Media Examiner is well worth the view. In it he tells what he thinks is The Next Big Thing in Content Marketing and you’re going to be surprised. Of course, that part is near the end.

But, before you get there, you get to hear how he made his fortune giving away all of his secrets. Of course, that was back in the day (3-4 years ago) when really good how-to info had not yet saturated the web. Do you think that strategy still works? I hope so. I do it on BlogAid!

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