One of the most important reasons for having a blog is that it gets you noticed. Even if you have a Web site, you still need a blog because it provides your site with fresh content, which is something that both Google and your readers love. Blog posts get indexed quickly in the search engines and give your site a much bigger online footprint.
Another good reason to have a blog is that it allows you to interact with your viewers, making the dissemination of news a more personalized experience. It also allows the viewers to interact with one another, to a certain degree, by replying to each other’s comments. This creates a community environment and encourages viewers to become invested in your site, which means they will return again and again.
Because of the availability of comments, blogs can give you much-needed feedback for your ideas. It also allows you to address any questions a viewer might have about your post. By having the questions and answers available on your blog, where other viewers can see the concern addressed, you may not have to answer countless emails with the same question.
Blogs are great tools for simplifying the delivery of your information to multiple sites. By offering RSS feed links, your blog posts can immediately be auto-delivered to your viewers email and/or their feed reader, keeping your information in front of your viewers whether they visit your site regularly or not.
With RSS feeds, you can even auto-populate other sites with just one post to your blog and make your content available for syndication on news-hungry sites.
BlogAid offers help for setting up RSS feeds on WordPress.
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