Launch a Community to Grow a Business
The tide is turning again in online promotion. Several A-list bloggers and other influencers are advising that you should stop selling and focus your efforts on creating community. Chief among them is Michael Stelzner, author of Launch and founder of Social Media Examiner. His advice is to aim to own the space where folks come for help, not only from you, but from each other. He’s not alone in his call for community. But, it’s not a new concept.
