In this podcast we discuss her book and the unique ways retailers can use social media to garner loyal customers. Listen to the podcast now

Carolyn Howard-Johnson is the award-winning author of The Frugal Book Promoter: How to Do What Your Publisher Won’t and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success. An instructor for UCLA’s world-renowned Writers’ Program, she was also named Woman of the Year in Arts and Entertainment by members of the California Legislature. Learn more about Carolyn and her wonderful books at her sites www.HowToDoItFrugally.com and www.frugalretailing.blogspot.com.

Visit the Resources page to purchase Frugal and Focused Tweeting for Retailers and to see more of Carolyn’s books.

Hear more interviews with Carolyn Howard-Johnson.

The topic for this podcast series will How to Create a New Blog or Upgrade and Revitalize Your Existing Blog. Because we have so great information for we’ll be splitting series into three podcasts.

Part 1 – Planning for a Successful Blog and Setting It Up

Part 2 – Creating Compelling Content and Adding Sidebar Features

Part 3 – Promoting Your Blog and Profiting From It

We’ll talk about why blogging is such an important promotional tool and how to do it effectively. We’ll also discuss choosing the right blogging platform and domain name, what to blog about, how to use blogging as a social marketing tool, how to increase your readership, and more.

This podcast will also include link to a special resource page with freebies and goodies mentioned during the show!

While many of Dana’s books are geared toward authors, the information and strategies are so sound that they can be applied to anyone who wants to create a successful online presence. I highly recommend her book Get Connected, which is written for a broader audience.

Dana Lynn Smith is a book marketing coach and author of The Savvy Book Marketer series. She has a degree in marketing and 15 years of publishing experience.

Hear more interviews with Dana Lynn Smith.