If you use any type of outbound link on your site you will need to nofollow and/or cloak those links before you get a visit from the new Google Penguin. And you may have more links than you realize. In a recent video, Matt Cutts shed light on what Google is trying to accomplish with the Penguin 2.0 update that was recently released. In it he mentions the halt of floating Page Rank often. That comes from outbound links, especially advertorials. Those could be affiliate links, PPC (Pay Per Click), or even an innocent “Powered by” link on one of your plugins. Find out what you need to know about the links on your site and how to correct any issues so that the Penguin doesn’t pop your site on its analytic head.
This is a rather long post with full instructions. Click here or the free report image to download a copy.
Floating Page Rank
What Matt kept referencing in the video was “floating Page Rank.” Affiliate marketers also call it “leaking Page Rank.” These are outbound links from your site to other sites with products or services.
By default, the links are dofollow, meaning that Google thinks you are endorsing the other site in some way. For the other site, that counts as a backlink, or inbound link. Google thinks sites with a lot of backlinks are popular, and ranks them higher in search.
In essence, you are floating Page Rank to the other site and giving them a backlink. [Read more...]