Upgrade to Google Universal Analytics

Google Universal Analytics Logo

Google Analytics will soon be known as Universal Analytics. There are two steps to upgrade. Plus, there are several ways to connect analytics to your website. This is not something you want to put off, as Google will eventually deprecate the old analytics code. I’ll show you a quick way to check your analytics account and site code, as well as do updates to your site. [Read more...]

Google Penalizes Authorship Markup Abuse

Schema markup for authorship – it’s time for you to get serious about adding the proper tags to your site or face a Google penalty. Google now considers any page tagged with authorship code as rich snippet spam. There is a simple way for you to get right with Google. And I’ll show you how in this quick video.

The full transcript is below the video.


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Microdata Essentials – Practical Examples You Can Use Now

Microdata RevolutionAdding microdata to your site’s content is a super way to make it stand out in search results. The most basic microdata properties can be added globally by your theme. But, you’ll want to get more specific than that for high-profile content on your site, such as your About page, events that you’re hosting like webinars, and products that you offer and/or review.

There are tools and tips galore to help you do that. There are even plugins for it. I’ll be covering several of those tools and plugins in detail in later posts.

But to pick the right tool for you, and get the most out of it, you’ll first want to know what you can do with microdata. So, in this post I want to help you understand the inner workings of microdata.

I know you’ll be as fired up as I am about all that you can do with it. I suggest you get a notepad handy to jot down all the ideas this is going to give you!

Here we go.

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Update a Genesis Child Theme for HTML5 and Microdata

microdata-revolution-300Some of us can’t wait for Genesis to roll out 2.0 compatible themes. We need to get the ball rolling on microdata for our clients and don’t want to revamp a theme later. There are easy ways to convert a theme and make it HTML5 compatible. In this post, I’ll show you exactly how I did it and the extra microdata results I achieved that will make Google crazy happy. [Read more...]

Genesis 2.0 and WordPress SEO Plugin Microdata Test Results

microdata-revolution-300WordPress 3.6 and Genesis 2.0 now support microdata. SEO on your site changes instantly when you use them. And it’s important for you to know the difference in what microdata gives you compared to what you get by using the WordPress SEO plugin by Yoast.

This is Part 3 in a series of posts where I’m methodically testing themes, tools, and plugins that will cause a marked difference in the type and depth of content that Google can index on your site.

See all the published posts in this series.

Baseline

In Part 2 of this series, I started with a fresh install of WordPress and the Twenty Thirteen theme. Then I added Genesis 2.0 and tested the markup I gained with the Rich Snippets Testing Tool. Now, I’m adding the WordPress SEO plugin by Yoast and I’ve created the most basic authorship setup possible. In this post I’ll show you the results of all the SEO I’ve gained.

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Genesis 2.0 Microdata and What’s in It for You

microdata-revolution-300The SEO landscape is changing, rapidly. With HTML5 support in WordPress 3.6, microdata schema markup became available. The Genesis 2.0 framework update gives you a serious head start in using it.

This is Part 2 in a series of posts to help you understand these changes and take advantage of them. I am methodically testing themes, tools, and plugins that will cause a marked difference in the type and depth of content that Google can index on your site.

To help get you past the buzzwords into actually understanding what’s going on, I’ve included the real results of viewing the source code of a single post, plus every property indexed on a post with the Google Rich Snippets Testing Tool as I switched from a standard theme to Genesis 2.0. That way you can compare apples to apples.

In future posts, I will continue to do this same testing as I add more features to this setup and take you step-by-step into creating microdata for your own site. [Read more...]