If you use any type of outbound link on your site you will need to nofollow and/or cloak those links before you get a visit from the new Google Penguin. And you may have more links than you realize. In a recent video, Matt Cutts shed light on what Google is trying to accomplish with the Penguin 2.0 update that was recently released. In it he mentions the halt of floating Page Rank often. That comes from outbound links, especially advertorials. Those could be affiliate links, PPC (Pay Per Click), or even an innocent “Powered by” link on one of your plugins. Find out what you need to know about the links on your site and how to correct any issues so that the Penguin doesn’t pop your site on its analytic head.
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Floating Page Rank
What Matt kept referencing in the video was “floating Page Rank.” Affiliate marketers also call it “leaking Page Rank.” These are outbound links from your site to other sites with products or services.
By default, the links are dofollow, meaning that Google thinks you are endorsing the other site in some way. For the other site, that counts as a backlink, or inbound link. Google thinks sites with a lot of backlinks are popular, and ranks them higher in search.
In essence, you are floating Page Rank to the other site and giving them a backlink. [Read more...]
Folks who have tied their G+ profiles to their sites via AuthorRank are enjoying higher rankings in search and more traffic. But, there is one huge loophole in the process that is sure to be the next big target for content scrapers. Discover what that loophole is and how you can protect yourself now, and what we hope Google will do to fix this issue before it becomes a real problem. 
A G+ profile is central to AuthorRank and your site’s SEO. And, having a Google Account offers multiple apps and services that are beneficial to your site, like Google Webmaster Tools and Google Analytics. Plus, G+ has quickly risen to the #2 slot of popularity in social media, right behind Facebook. If you’re not already active there, you need to be. But first, you have to get both accounts set up. This tutorial takes you through the basics of getting a Google Account and a G+ Profile and will help you avoid common mistakes. 
AuthorRank is quickly becoming the new SEO you must include on your website if you want to continue to be found on Google. You’ve probably been reading more about putting the rel=”author” tag on your site. There’s way more to it than that! Google insists that you have a verifiable digital identity and they want it on G+. And, they want you to close all the backlink loops properly too. Discover what you need to know about AuthorRank and why you must add it to your site SEO strategy sooner rather than later.
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