Tips Tuesday – SlideShare Success, Influencer Marketing, Know Your Worth

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Hello Happy Site Owerns! Welcome to the BlogAid Tips Tuesday Podcast for June 30, 2015 and I’m your host MaAnna.

Tips include:

– super SlideShares
– controlling mission creep
– know your worth and stand by it
– why not to design your own site
– the not so new Facebook authorship tags
– to 404 or 410 a post, advice straight from Google
– what’s up with Google making clicks on mobile harder
– how to check your mobile click friendliness factor
– influencer marketing tips that work
– multiple site management tool reviews
– crafting an effective call to action
– and WishList Member now integrating with bbPress

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Tips Tuesday – Google Trends, Add iframe Border, Marketing Mindset Breakout

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Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for June 23, 2015 and I’m your host MaAnna.

Tips this week include:

– free site review webinar this week
– launch of the MaAnna Minute Video Tips with
– Why you need a robots.txt file
– Check your site for Facebook Authorship setup
– getting over the hurdles of what holds you back
– becoming the new cohost for GeekSpeak Guides
– how to add an iframe border on video embeds
– how to stop breaking iframe code in the text editor
– new comment management plugin from Yoast
– BackupBuddy updates
– a focus on clarity first
– why you need to start watching Google Trends
– the marketing mindset needed to break out of the pack and do something new

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Tips Tuesday – Site as Asset Mindset, Rookie Blogging Mistakes

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Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for June 16, 2015 and I’m your host MaAnna.

Tips this week include:

– Webmaster Level 5 Webinar
– early release link to the free Website Review Webinar
– the plugins I’m trading for in the BlogAid site redesign
– what’s up with the LastPass hack
– why to check your XML Sitemap in the WordPress SEO plugin new release
– a roundup on the Third Annual Virtual Bloggers Conference
– why you must start thinking of your site as an asset
– 8 misconceptions about content marketing
– rookie blogging mistakes and how to fix them
– the signs you’re suffering from self-taught blogger syndrome
– how to make your own custom blog images
– a step-by-step image optimization tutorial
– 5 popular SEO Analysis Tools

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Tips Tuesday – Blog Challenge Discount, Bottom Line Mindset Shift

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Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for June 9, 2015 and I’m your host MaAnna.

Tips this week include:

– Webmaster Level 5 Webinar
– free site review webinar with SEO and performance check
– a special discount on the next 30 Day Visibility Challenge on blogging
– BackupBuddy issues
– what’s up with moving the WordPress menu to the customizer
– a short, power-packed video to keep your business competitive
– a mindset shift about your content that will have you writing for days
– five things you’re doing wrong with your conversion
– 25 expert tips on monetization

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Tips Tuesday – Landing Page Plugin, Sucuri Speed Test, Passive Income Sites

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Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for June 2, 2015 and I’m your host MaAnna.

Tips this week include:

– hanging out with online rock stars
– adding a featured image to MailChimp RSS to Email with post summary
– landing page template plugin I’m trying out
– what’s up with the missing link title attribute in WordPress 4.2
– what’s in the Genesis theme 2.2 Beta release
– how the new Sucuri online speed tester performed
– the real skinny about the work involved in a passive income website
– a super interview with Lisa Irby on passive income, YouTube, and more

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Tips Tuesday – Membership Conversion, Free WordPress Support

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Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for May 26, 2015 and I’m your host MaAnna.

Tips this week include:

– Webmaster Training library completed
– WordPress Care and Feeding HOA
– what happens when you write out of character
– Automattic buying up Woocommerce
– a cache setting to check for mobile theme users
– Google Webmaster Tools is now Google Search Console
– the one thing I found online responsive testers failed to do correctly
– membership vs. courseware sites
– membership conversion and retention case study
– changes to credit cards that will affect membership subscription services

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BlogAid Happenings

I am jumping up and down happy. There are some very exciting things happening around here to tell you about.

Webmaster Training Videos Complete

Woohoo!!! I have some great news to share with you. All 76 videos in the Webmaster Training Video Library are complete.

I am so stoked about this. It is by far the most comprehensive webmaster training you can find online.

If you set up or maintain sites for yourself or clients, this is the info you need to know to keep those sites safe and performing at max, including the SEO.

And, now that it’s finished, I’ll be adding it to other course sites like Udemy, but, they will be four standalone levels.

The only place you can get Level 5, that includes all 4 levels and quarterly webinars, and exclusive bonus case studies is on my member site. And, it’s less expensive than purchasing each Level separately.

And the best part is, having this skill set puts you far above most others in your niche and you can charge more for your services because you bring so much more to the table.

So, well worth the investment.

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Midweek Zap – WordPress: Care & Feeding

And, I’m so stoked about joining +Zara Altair on her Midweek Zap show tomorrow, which is Wednesday, May 27.

We’ll be taking questions live too, so come join us for a little free support and a whole lot of fun!

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Do Mystique Headlines Work?

As y’all know, I’m in a four-month long challenge by +Denise Wakeman.

And we had a micro challenge that was a little off topic from list building, which was to try a mystique headline that enticed readers to want to know more. So, I thought I’d be clever and combine the assignment for the challenge, which was to write a post promoting our free giveaway, and this micro-challenge of an link-bait type headline.

Oh, what a whale fail I had with my attempt at it. The headline wasn’t the problem, it was the way I wrote the post.

It is the Top Misconfigrued Plugin that Kills Your Site

Y’all know how often I mention my products and services, like the Webmaster Training and site audits.  So, I’m not adverse to promoting what I make money on. (See what I did there?)

But this post was just devoid of the level of helpful tips I normally include too, and readers let me know about it, and why they couldn’t share the post.

To tell you the truth, it felt like sleazy marketing to me as I wrote it. And, went against my philosophy of no hype, all help.

So, it was worth trying, but lesson learned.

And several top marketers had to talk me out of just deleting it and rewriting it instead, which is what I did. So, if you received the RSS to email feed of it, go have another look. It’s way better now.

Featured Image with Summary in RSS Feed

And speaking of RSS to email, woohoo, I’m stoked about this too. During this challenge, I’ve been getting all of my email list related ducks in a row, which feels great. And I’ve been tweaking on my email template quite a bit, especially on the one for my carving site Heartwood Art.

Well, I found out that WordPress does not natively support sending the featured image with a post summary. And I’ve been on the hunt to figure out how to do that.

Yesterday, I successfully sent an email with almost everything tweaked just right. So, I have one tweak left and I’ll have a blog post for you on all that was required to get this to work. It’s involved, but not hard, and I’ll take you through all of the steps in that post.

That’s all the news happening around here.
Let’s jump into this week’s tips from around the ‘net.

WordPress

Automattic Acquires WooCommerce

The super big WordPress news from last week was Automattic, the folks who provide WordPress and run WordPress.com, purchased WooCommerce.

+Sarah Gooding has a nice post on WP Tavern about the buyout and what may be in store, literally for the future of Woo and changes to WordPress.com.

Now, before you start thinking, hey, I can get hosting for free and set up shop, hold your horses. You still can’t sell things on a WordPress.com site.

But in Feb. 2014, WordPress.com Business users could, and that’s anything but free. It’s $299/yr. You get a lot of things with it, including integration to third party e-commerce sites like Shopify.

So, it looks like sometime in the future, those biz accounts will be able to integrate Woocommerce directly on their site. Personally, I think if you’re at the level of wanting to make money from an online store, you would actually come out cheaper doing it on your own, self-hosted site. The WordPress.com Business level never made a lot of sense to me, but I guess it does to enough folks to make Automattic want to spend more money on it.

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Proposed Password Changes for WordPress 4.3

This should have been done a long time ago. A proposed change in the WordPress 4.3 release they are currently working on addresses making strong passwords mandatory.

Now if we could just get them to care about leaking the username. Yep, half of your login is super easy for a hacker, or anyone, to get. And I have yet to find a developer that thinks that is any big deal.

Mobile Tips

Digital Marketing Classroom with Professor Enge

+Eric Enge of Stone Temple Consulting has introduced a new series with some nice digital marketing and SEO tips and techniques.

So far they include:

Now, that last one caught my attention because varying the header is setup by local caching plugins and perhaps can affect sites that have a separate mobile version. Being able to vary the header helps it detect the device that is requesting the web page so it can deliver the right flavor of it.

I’ll let you know what I find out about this.

SEO Tips

Google Webmaster Tools is Now Google Search Console

Google’s +John Mueller announced last week that GWT has a new name. Really? Why?

He says that the term webmaster is too exclusionary for all the types of folks that use it.

I think Google’s got too much time on their hands. The rock star Prince had a better reason for going with a symbol instead of a name.

There are probably billions of references online to Google Webmaster Tools. So, I think it will take a very long time for folks to latch on to this, and like folks introducing Prince during his nameless period, we’ll probably be saying stuff like, “Google Search Console, formerly known as Google Webmaster Tools” for a long time, if we bother to switch over at all.

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How to Test Your WordPress Website for Responsive Design

We all know that our site needs to render properly on mobile because it’s not only a ranking factor for Google now, but more and more site surfers demand it.

Tom Ewer has a nice post on Elegant Themes with several mobile emulator sites so you can see how your site looks on multiple devices.

I ran one of my client’s sites through them and none, not a single one, picked up her mobile theme that is in addition to her responsive design.

So, these emulators work pretty well if you’re only using a responsive theme, and not a separate mobile theme. If you’re doing the latter, you need to check it on a real cell phone because that’s the only way you’ll ever see how it actually looks.

Member Site Tips

Membership vs Courseware

I’m helping two clients right now build out their membership sites. And both of them want to include elements that are usually found in courseware.

Membership sites and courseware are two different animals, with two different goals and functions. But they can be combined.

I’ll be writing more blog posts on this topic and I’ll keep you posted on how it goes with these two sites too, plus how they help my clients make more money.

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Big Marketing Lessons To Learn From Tidal

In the meantime, I want to invite you to read this most excellent post from +Andrea Jones about membership site acquisition and retention. Honestly this is what it’s all about folks. Without members and promoting to them, and converting them, it really doesn’t matter how spectacular your content is.

Andrea takes an in-depth look at her experience with the release of a new Beyonce streaming service called Tidal. It gave me a lot of ideas about how to promote my own member sites, and to think about it from the perspective of the member’s experience through the entire process. That’s super important.

Well worth your time to read this post, even if you don’t run a member site because conversion and user experience is the name of the online game for every site.

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Running a subscription service? Don’t make this mistake

And if you run a subscription type member site, you’ll definitely want to jump over to Chris Lema’s blog and have a peek at what’s in store in the near future for taking credit cards for those subscriptions. And, he explains all about churn. If you don’t know what that term means, you most definitely want to read this post to find out.

Wrap Up

That’s a wrap for this week’s Tips Tuesday.

Find these tips helpful? Subscribe to all BlogAid Posts

Subscribe on iTunes

Drop by and say hey over on my Google+ page.

Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.

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Tips Tuesday – Google Guideline Tester, Robots.txt Security Issue

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Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for May 19, 2015 and I’m your host MaAnna.

Tips this week include:

– a complete rewrite on a must-have, must-read book every site owner needs
– fun at WordCamp Nashville
– new plugin for events
– new contact form plugin
– new Webmaster Training videos
– why your outdated site is costing you
– Google Guideline Tester
– robots.txt causing a security issue
– roundup of creating great visual content
– sending summary with featured image via RSS to email

Listen to the podcast

BlogAid Happenings

What Every Site Owner Should Know – Updated for 2015

I’ve completely rewritten the must-have, must-read ebook that comes with subscription to BlogAid News.

If you’re a subscriber, check your emails because you’ve gotten a new copy.

It’s been expanded from 16 to 43 pages too, and covers every topic that a website owner needs to know about to run a successful site.

Doesn’t matter how long you’ve had a site. You need to read through this book and ensure you’re up to speed with getting and keeping your site on a solid foundation.

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Fun at WordCamp Nashville

This past weekend I volunteered at WordCamp Nashville and as always, met up with some really great folks including clients, colleagues, and vendors, and I’ll tell you about two new plugins from those vendors in a moment.

You can see a neat collage of pix from the day on my G+ profile.

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Time for Revival

I’m in +Denise Wakeman’s current 30 day challenge and this month is all about getting more visibility via your email list. I was already rewriting the free ebook, and needed to simplify the opt-in. Both of those things have been sitting on me for the past six months.

This challenge is just what I needed, along with a little slowdown in client work, to help me just put butt in seat and work on it until it was done.

It’s been like going to revival and getting all revved up again to grow my business. And it’s so nice to do it with a group too.

The full challenge runs through August and each month has a different focus. So, I’m really looking forward to these challenges helping me get more visibility on all fronts.

New Webmaster Training Videos

And wouldn’t you know it. Just a few weeks ago I finished up the videos for connecting your site to CloudFlare and getting it all configured. And then they went and completely changed the user interface. I don’t mean a little. I mean entirely.

So, now I’m in the process of remaking those videos.

And, I’m still making the W3TC videos too, actually, I’m still writing the scripts. And as much as that changes too, I believe that I’m going to make a video overview of all the sections, and then make two docs to download. One will have full screenshots of all the settings, and then the other will be a cheat sheet that will help webmasters set this plugin up very quickly.

A video of every setting might just be too much, even if I break them up into several videos like I did for the WordPress SEO plugin. It has 7 videos on all of the settings, and that one needs it to help explain the options on some settings to maximize SEO on your unique site.

Those videos are also available in the WordPress | SEO | Genesis Library that includes the full SEO course. You can take it as a standalone course, or get it in the VIP level, which is all videos for life.

BlogAid Site Revamp

As y’all know, I’m also in the middle of a total revamp of the BlogAid site. I’m doing a deep site audit and revamp of core pages. They are looking really good on the new theme that +Cyndi Papia is designing.

Nothing stays the same for long in this industry. I invite you to take a good look at your site.

  • Is the theme looking tired? Or maybe it’s not HTML5 compliant.
  • Do you have outdated info on the site?
  • Are your sidebar offers working for you?
  • Have you updated your security lately?
  • How does your site look on mobile?

No matter how busy you are, not taking the time to keep your site fresh is costing you money. So, the ROI is definitely there and it’s worth it to carve out the time and make it happen.

I’m here to help if you want a site audit or even just a live site review. Having someone with a qualified set of eyes in your corner really makes the whole thing go a lot easier.

That’s all the news from around here.
Let’s dive into this week’s tips.

Plugins

EventAppi

At WordCamp Nashville, I had a great conversation with the nice ladies from EventAppi. They’ve come up with something that doesn’t take as much of a fee as many of the other event plugins/services. And, it’s not ugly like so many of the calendar/event plugins either.

And the best part is, it’s scalable. So, it can handle little events all the way up to mega events.

I’m going to have to put this one on my plugins to review list and will keep you updated on results.

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Ninja Forms

At WordCamp Nashville, I also had a super conversation with the nice guys from Ninja Forms. I’ve been using and recommending Contact Form 7 for a lot of years now. And talking with these guys for a little while has certainly piqued my interest in giving Ninja Forms a good test.

Plus, I see a several folks in my developer and designer and WordPress groups recommend it often.

I hope you’ll leave a comment for us if you use Ninja Forms and let us know what you like about it too.

And I’ll keep you posted on how my tests of it turn out.

SEO Tips

Google Guideline Testers

Does your site meet Google’s Guidelines? The Feed The Bot Site has a whole bunch of testers and info for you to run your site through. I ran a few pages on BlogAid through several of the tests and you have to take a few of the results with a grain of salt.

But, I found most of them accurate, and this will definitely be a big help to folks who have no idea how well or terrible their site is doing. But, like most testers, I’m betting end users won’t be able to figure out how to correct the problems found.

And that’s why I offer site audits with live chats so that you do fully understand what’s going on with your site and exactly what it’s going to take to fix it.

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Robots.txt Security Issues

What’s in your robots.txt file? Did you know that even the comment lines could be telling hackers exactly where to look for your most precious content? I didn’t know that either.

+Joshua Berg snagged a sweet find of a post straight from Google’s own John Mueller with the skinny on how a hacker uses your robots.txt to break into your site. Well work a read.

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Bots outnumber human traffic

+Ana Hoffman also snatched up an interesting piece of news about the increase in bot traffic this past year. And it covers the good, bad, and ugly bots too. As she says, we really do live in the Matrix and we’re outnumbered 2:1.

Content Marketing Tips

Visual Strategy Saturday

+Andrea Beltrami has a most excellent round up on G+ of several super posts on creating and using visuals in your content marketing and helping it get seen. I’m going to be watching for this roundup every weekend now because it’s just that good.

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MailChimp summary with image plugin test

If you subscribe to my posts via email, I hope you’ve seen the effects of a new plugin I’m testing out. It’s to send an image with the content summary in the RSS feed.

I’d sure appreciate your feedback on the change, and how the image showed up, or not, for you, especially if you read your email on a phone. Of course, I won’t even know if it works properly until after this post gets delivered, so this may very well turn into performance art.

When I get everything working the way I want it, I’ll write up a blog post with all of the details so you can do it too.

Wrap Up

That’s a wrap for this week’s Tips Tuesday.

Find these tips helpful? Subscribe to all BlogAid Posts

Subscribe on iTunes

Drop by and say hey over on my Google+ page

Be sure to visit BlogAid.net for more tips and resources and I’ll see you online.

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Tips Tuesday – Designing for Mobile, Better Conversion

BlogAid Tips Tuesday 150512

Hello Happy Site Owners! Welcome to the BlogAid Tips Tuesday Podcast for May 12, 2015 and I’m your host MaAnna.

Tips this week include:

– Big subscription changes to BlogAid News and Tips Tuesday
– W3TC plugin causing 403 errors, and how to check your site
– breadcrumbs – whether to use them on site or not
– 10 types of free content to give away
– a great Guide to the new Google+ Collections
– how to include images in RSS-to-email feed summary
– if share buttons are clicked on mobile or not
– how engagement leads to conversion
– whether or not your site needs a sidebar
– a top bar optin plugin
– new course for getting way more YouTube views
– making it easy for Google to crawl your site
– whether rel=author tag is still relevant or not

So let’s dive in.

Listen to the podcast.

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