I’m delighted to have one of my favorite guests back on the podcast, Carolyn Howard-Johnson and we chat more in-depth about her latest book, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher.
In this podcast we discuss:
- The benefits of writing blogs, articles, and guest posts
- What should be in your author resource box
- Publishing your own newsletter
- Marketing from the heart
- Networking and collaborating for successful launches
- Direct email marketing and why you need a signature
- Ways to use an ebook for marketing
- What should be on your website
A few of the links you’ll hear in this podcast are below for easy reference.
Listen to the podcast now.
Let me give you a little background on Carolyn and you’ll understand why she has the expertise to speak on this topic and why authors, bloggers, and folks who promote anything online should listen to this podcast.
Carolyn Howard-Johnson’s several careers prepared her for promoting her own books and those of others. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune, which is a Pulitzer Prize Winning Newspaper. And there she gained insight into the needs of editors.
Later, in New York, she was an editorial assistant at Good Housekeeping Magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List, and she wrote media releases for celebrity designers of the day including Christian Dior.
She has also worked as a columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, and the Glendale News-Press, which is an affiliate of the LA Times, and has appeared in commercials and on dozens of TV and radio shows.
She learned marketing skills both in college and as founder and operator of a chain of retail stores.
Carolyn’s experience in journalism and as a poet and author of fiction and nonfiction helped her become a multi award-winning author and understand how different genres can be marketed more effectively. She has been an instructor for the UCLA Extension’s renowned Writers’ Program since 2003.
Carolyn has turned her knowledge toward helping other writers with her HowToDoItFrugally series of books for writers.
Her own marketing campaigns are so effective that the second book in that series, The Frugal Editor won the New Generation Indie Best Book Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers. And, the book we’re going to dive into today shot to the top of Amazon the week before its official release date.